Le Storybuilding en conversation
Dans ces interviews, je déplie la méthode Storybuilding avec des animateurs du monde entier. Nous allons au-delà des slogans et des campagnes pour parler de la façon dont les entreprises définissent qui elles servent, pourquoi cela compte, et comment construire une Story qui tient debout à l’intérieur comme à l’extérieur. ⚠ Les épisodes sont en anglais.
Écouter, regarder ou lire
23 interviews, la plus récente en premier.
Vidéo
Before anyone reads your feature list or your price, they ask a quieter question: is this for someone like me? Rick Meekins and I spent an hour on why most companies never answer it, and what changes when the customer's standpoint comes first.
Regarder la conversationVidéo
Story Building for Networking: How to Be Remembered, Trusted & Referred (Recognition–Perception–Projection)
Regarder la conversationAudio
Storytelling in marketing is not about a dramatic origin story or a clever hook that grabs attention for a moment. It’s about building a customer-centric brand narrative that helps the right people move from curiosity to confidence.
Écouter la conversationVidéo
Most companies think they have a strong story. The problem is that they are usually telling the wrong one.
Regarder la conversationVidéo
In this episode of YES, BRAND, Hersh Rephun sits down with business storytelling consultant John Elbing, creator of the Storybuilding methodology, for a lively conversation about empathy, narrative, marketing, and why so many companies t…
Regarder la conversationVidéo2 extraits
A company had been making garden shears for 80 years when they discovered something unexpected: people were tattooing their brand on their bodies.
Regarder la conversationVidéo3 extraits
In this conversation, John Elbing explores why the best business stories are built from the customer’s standpoint, not the company’s. He explains how Storybuilding helps brands move beyond describing what they do and start showing custom…
Regarder la conversationVidéo
John Elbing is a business storytelling consultant and the creator of the Storybuilding method. He helps organizations flip the script by building their brand story from the customer’s standpoint rather than from inside the organization.…
Regarder la conversationVidéo
Most businesses think they’re telling a strong story. In reality, they’re talking about themselves, and their customers have already switched off.
Regarder la conversationAudio
John Elbing, the author of ‘Storybuilding: Your Brand from Their Standpoint, explores the critical differences between storytelling and story building, emphasising the importance of understanding the consumer’s perspective.
Écouter la conversationVidéo2 extraits
In this conversation with Lorraine Ball on the More Than a Few Words podcast, John Elbing explores the difference between storytelling and what he calls Storybuilding. Rather than polishing a company’s story with clever techniques, Story…
Regarder la conversationVidéo
In this episode, Clarence Bongalos interviews John Elbing, a growth story architect, about the power of story building in marketing and organizational culture.
Regarder la conversationAudio
Most brands think they’re telling great stories. Customers think otherwise. In this episode of Retail Voices, I’m joined by John Elbing, creator of the Storybuilding methodology and Chief Storybuilder Officer at Standpoint, to unpack why…
Écouter la conversationAudio
Stop Talking at People. Start Speaking to Them.
Écouter la conversationVidéo
If you are struggling to stand out in a noisy marketplace, align your team around a clear message, or convert more prospects into loyal customers, this episode is for you.
Regarder la conversationVidéo
In this conversation, storytelling strategist John Elbing reveals how great hospitality brands are built from the outside in, not the inside out, and why the most powerful brand stories are created by employees, not marketing teams.
Regarder la conversationAudio2 extraits
In this episode of Marketing From the Front Line, I’m joined by John Elbing, strategic storyteller and author of Storybuilding, to talk about why so many businesses struggle to connect with customers, even when their product or service i…
Écouter la conversationVidéo
In this episode of the Innovation Storytellers Show, I sit down with John Elbing, Business Storytelling Strategist and founder of Standpoint, for a thoughtful conversation on how organizations can tell stronger innovation stories by shif…
Regarder la conversationAudio
Brand storytelling has become an overused term that’s pretty vague. John’s take will give you a new take and things you can apply today to your website and marketing. He’s focused on building a customer-centered story framework you can u…
Écouter la conversationAudio
Brand strategist John Elbing of Standpoint explains why people don’t care about your story, they care about how you fit into theirs.
Écouter la conversationVidéo
Storytelling is easy to talk about—and hard to do well. On this episode of On Brand, I’m joined by John Elbing, Chief Storybuilder Officer at Standpoint, to unpack how his Storybuilding approach helps startups and brands clarify their va…
Regarder la conversationAudio6 extraits
In this episode, Mike sits down with brand strategist and communications expert John Elbing, founder of Standpoint, to explore why clarity of story is the foundation of every successful brand. John explains why most businesses struggle n…
Écouter la conversationVidéo
Does your brand truly connect with your customers? Most companies fall into the trap of talking about themselves, leaving potential customers to guess how they fit in.
Regarder la conversationParlez-moi de votre moment charnière. Aucune vente. Aucun engagement.
