The Storybuilding method
With those insights, build your customer’s story with the right information at the right time.
01Take their standpoint(your customer)
You want to communicate with your customers. The first step is to take their standpoint.
You need to know who you are addressing, their aspirations, what challenges hold them back, their values and expectations, how they manage today, and what triggers the need for change.
This will allow you to position yourself and structure your story with maximum impact to create the change you seek to make.
02Self-reflect on your organisation(your company)
How they “see” you will have a large impact on how they receive your message.
How do you enable their success? Solve their problems? What experience do you offer? Which category do you want them to see you in? How can you exceed their expectations?
Understand your uniqueness, the structure of your offers and your brand personality.
03Build the structure(the Storybuilding canvas)
Now that you understand your customers, and have positioned yourself to better resonate with them, it’s time to actually construct the story.
Stories follow tried and proven formulas. Just watch any movie.
Here is a powerful framework. You will pull your audience through the three steps of consideration — Recognition, Perception, Projection — through the emotional ups and downs that will engage them and bring them to the action you are looking to entice.
04Write the story(the Narrative Charter)
You have the structure. Now the story gets written.
The same three steps, this time in words: who the story is for and what it recognises in them, the standpoint you take and the category you claim, the change you promise and the proof that makes it believable.
And at every altitude you will need it — the sentence, the thirty seconds, the paragraph, the tagline direction. Written down, in a form your team can use without us. This is your Narrative Charter: the story, and the rules that keep it true.
Everything you make afterwards is an adaptation of that one story. A website, a campaign, a flyer, an investment pitch — different situations, different audiences, different lengths, the same story underneath. That is what makes them agree with each other.
More than a story
This story, carefully crafted around the value you deliver to your customers, can become the foundation of all your marketing.
Build a story from your customer’s standpoint is powerful and engaging, enhancing trust and your relationship.
Making choices and defining priorities for your story creates a strong company focus on the value you deliver.
Co-creating your story with your team creates strong alignment. They own it.
Working together
01
Free. A reading of your story as it stands, taken from what is already public.
02
What do the machines tell your customers about you? We check.
03
Your whole public presence read as one story: site, social, blog, video, and what AI says. And the verdict: is it the right story?
04
Workshops where your client-facing people build the story themselves — so they actually use it.
05
Keep it true: on your site, in your team's words, in the machines. Quarterly.
Tell me about your pivotal moment. No pitch. No obligation.
