USE THE
POWER OF
STORYTELLING
TO GROW
YOUR
BUSINESS

John Elbing
Your strategy coach

Take your customer’s standpoint to truly understand their needs.

Build your story. It will become the foundation of your marketing.

Attract more customers and grow your business.

USE THE POWER OF 
STORYTELLING
TO GROW YOUR
BUSINESS

Take your customer’s standpoint to truly understand their needs.

Build your story. It will become the foundation of your marketing.

Attract more customers and grow your business.

John Elbing
Your strategy coach

Quality deserves success

Businesses have great products and they are disappointed with not being more successful.

We help them truly understand their customer and build a powerful story. This becomes the foundation for all their marketing.

They attract more customers and dramatically grow their business.

At Standpoint, we know that you want to be a strong business leader. In order to do that, you need to know how to intentionally grow your business.

The problem is haphazard marketing which makes you feel frustrated.

We believe quality deserves success.

We understand how frustrating it is to have a great product and feel it is not reaching its full potential. Which is why we have worked with over a hundred companies and startups to position themselves based on a true understanding of their customers.

Here’s how we do it:

  1. Understand your customers
  2. Build your story
  3. Leverage it for all your marketing

Schedule a workshop.

So you can stop haphazard marketing and risking disappointing and losing your customers and instead stand out in your market.

We will help you 

1. Understand your customer

We help you analyse your context and get a deep understanding of your customer’s needs and pains.

2. Build your story

Together, we apply the BrandStory framework to construct your story from your customer’s standpoint.

3. Leverage it for your marketing

We leverage your story to create the marketing strategy for all your channels.

4. Celebrate increased revenue and growth!

You don’t want to

Fall behind your competitors

Disappoint your customers

Lose business

John Elbing

I am your strategy coach. I have built an extensive set of tools to help you grow your business.

One of the most powerful is being a StoryBrand Certified Guide, the renowned business Storytelling framework.

Learn more about me and my team

Happy clients

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John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.

-Karen Bhavnani, Innovation and Implementation Manager, MCI Group

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Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.

-Christophe Monnier, Directeur Linalis

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Starting ACTAGIS, we knew that digital channels are indispensable to business development. Standpoint has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!

-Jeff Primus, CEO ACTAGIS

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John quickly understood the needs of my company: understanding the business model, analyzing the profile and needs of customers, the quality of the message, and sensitivity to the "touch and feel" of the digital vector. Returns from customers and prospects are excellent and business is boosted.

-Serge Ledermann, 1959 Advisors

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John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer.

-Jovana Rotula, Marc Trillou, Founders TieTalent

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John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.

-Quantreex team

Quote Image

John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.

-Karen Bhavnani, Innovation and Implementation Manager, MCI Group

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John quickly understood the needs of my company, as well as those of one of the companies I chair: understanding the business model, analyzing the profile and needs of customers, the quality of the message, and sensitivity to the "touch and feel" of the digital vector. Returns from customers and prospects are excellent and business is boosted. In the current environment of profound changes in the way of addressing its customers/prospects, the need to review and modernize one's approach is essential! Standpoint is here to help you.

-Serge Ledermann, 1959 Advisors

Quote Image

Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.

-Christophe Monnier, Directeur Linalis

Quote Image

John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer. Every-time we see him, we leave with a big confident smile on our faces. 🙂

-Jovana Rotula, Marc Trillou, Founders TieTalent

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Starting ACTAGIS, we knew that digital channels are indispensable to business development. Mardi has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!

-Jeff Primus, CEO ACTAGIS

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John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.

-Quantreex team

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Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.

-Florian Bersier, Founder Gmelius

Get your Customer Standpoint Marketing Audit for CHF 1’900 900 for a limited time.

Customer Standpoint Marketing Audit

Workshop

Customer Standpoint

Workshop

Your Context, Your Vision

Workshop

Company Storytelling

The other problems we can help you solve

We can work with you as efficiently in French as in English.

Customer Standpoint Marketing Audit

Do you know how your potential customers see you? Wouldn't it good to know?

We analyse your publicly available marketing material from the standpoint of potential clients.

You receive a two-page report containing:

  • General perception
  • Points of confusion or doubt
  • Important missing elements
  • Recommended steps

CHF 1'900.-

CHF 900.-

Workshop

Customer Standpoint

To really satisfy your clients and to reliably attract new ones, you need to truly understand your customer.

During this one-day workshop, we work together with your management team, key employees and, whenever possible, with existing customers, on five exercises to define the company's Value Proposition.

We extensively analyse the customer's standpoint and how the company delivers on it with the best possible experience.

Two experienced facilitators will pilot this day.

We deliver the company's Value Proposition composed of:

  • Prioritised customer needs
  • Extension of offer to full customer experience
  • Company's strengths

Value Proposition from the Customer's Standpoint

CHF 5'900.-

Workshop

Your Context, Your Vision

To know how to get somewhere, you need to know where you are coming from and to know more precisely where you want to go.

During this one-day workshop, we work together with your management team on a sequence of 6-7 exercises to give clarity to the company's situation and its aspiration to define the starting point of the growth process.

This workshop is especially powerful following the previous workshop "Customer Standpoint", with the new perspective defined in Value Proposition from the Customer Standpoint.

We deliver:

  • Brand summary
  • Risks and opportunities
  • Customer segmentation and offer

Your Context, Your Vision, Clarified

CHF 3'900.-

Workshop

Company Storytelling

To grow your business, you have to carefully craft the story you are telling.

With the output of the workshops "Customer Standpoint" and "Your Context, your Vision", we work behind the scenes to prepare variants of the company's one-liner and story script.

Then, during this one-day workshop, we work together with your management team to find the company's voice and finalize the company's story. We define the sub-story for each product line.

We deliver:

  • Company one-liner
  • Company story script
  • Product specific scripts

Your company's Storytelling to Boost your Marketing

CHF 5'900.-

Check out our other services that will help you tackle your issues

Do you want to better understand your clients?

Sign up for our free weekly email series!

  • 6 weeks of practical methods to truly understand your customer.
  • Plus 2 weeks of bonus material to revisit your mission and to make explicit where you want to go.
  • Plus 2 more weeks of bonus material to clarify your message et better describe what you do.

Let's start a conversation and see if we would benefit from working together