Strategic business storytelling storybuilding

Not just a powerful story.

Team alignment, company focus and the foundation for all your marketing.

You have great products and services.

But talking about what you do is complicated.

You talk about what you do, but they don't see the benefit for them

You talk about the benefits, but don't use their vocabulary

You use the right words, but they're not sure it's meant for them

They do get it, but they're not sure they can trust you

They become a customer, but the story is not clear enough to tell their friends

You end up spending a lot of money on the wrong message

Imagine the impact of your customers really understanding your value.

As a startup, you are looking to clarify your positioning, and lay the foundation for a strong brand.

As a more established company, it's been a while since you haven't looked at yourself from the outside and you want to level up your positioning.

Your company is in the middle of an important change, a pivot or a merger, for example, and you want to start this new chapter strong.

You are launching a major new product line and want to integrate how that changes your positioning to increase your chance of success.

Here’s how we can help

We have developed a four-stage methodology to help you build your powerful story.

It will strengthen the positioning of your company (large or small), NGO or other organization.

 

Click through to learn more

Deeply understand them

You want to communicate with your customers. The first step is to take their standpoint (sic).

You need to know who you are addressing, what is their worldview, their mindset, what is their aspiration, their goal, what is their problem, what is holding them back, what emotions are present.

This will allow you to position yourself and structure your story with maximum impact to create the change you seek to make.

Strategically position yourself

How they “see” you will have a large impact on how they receive your message.

What role are you taking? Which category do you want them to see you in? Which one do you want to avoid? What is your stance?

Don’t leave these to chance.

Build your brand personality and your company persona.

Methodically construct the story

Now that you understand your customers, and have positioned yourself to better resonate with them, it’s time to actually construct the story.

Stories follow tried and proven formulas. Just watch any movie.

Here is a powerful framework. You will pull your audience through the emotional ups and downs that will engage them and bring them to the action you are looking to entice.

Our team

Compose the inspiring show

You have your story!

But it’s not quite ready.

Depending on the situation, the specific audience, the channel, the length, we will compose the “show”.

Based on your positioning, depending on what is needed, we will choose the vocabulary, images, layout, style, …

We will put together the pieces to produce the powerful assets, ready to be delivered.

And give you the tools and confidence to deliver.

It is easy and risk-free to work with us

1

Based on a structured call, we send you a tailored proposal

2

We roll out a series of workshops with your team

3

You are energized, aligned, focused and start deploying your strengthened positionning

Our interventions are short and sweet

We have packaged the most efficient and structured methods to tackle your specific challenges

Happy Clients

We deliver more than a powerful story

Build a story from your customer's standpoint is powerful and engaging, enhancing your relationship

Building your story with your team creates strong alignment among the members

Making choices and defining priorities for your story creates a strong company focus on the value you deliver

This story, carefully crafted around the value you deliver to your customers, can become the foundation of all your marketing

Stop

Seeing uncomprehension in their eyes

Reinventing a new story for each channel

Laying awake worrying