USE THE
POWER OF
STORYTELLING
TO GROW
YOUR
BUSINESS
John Elbing
Understanding is the foundation of marketing
Strategic workshops to truly understand your customer from their standpoint.
Creative workshops to build your story. It will become the foundation of your marketing.
Renewed marketing – and flawless execution – to attract more customers and grow your business.

USE THE POWER OF
STORYTELLING
TO GROW YOUR
BUSINESS
Strategic workshops to truly understand your customer from their standpoint.
Creative workshops to build your story. It will become the foundation of your marketing.
Renewed marketing and flawless execution to attract more customers and grow your business.
John Elbing
Understanding is the foundation of marketing

Quality deserves success
Small and medium sized businesses have great products and they are disappointed with not being more successful.
We help them truly understand their customer and build a powerful story. This becomes the foundation for all their marketing.
They attract more customers and dramatically grow their business.

Extra info?
Intentional growth
At Standpoint, we know that you want to be a strong business leader. In order to do that, you need to know how to intentionally grow your business.
The problem is haphazard marketing which makes you feel frustrated.
We believe quality deserves success.
We understand how frustrating it is to have a great product and feel it is not reaching its full potential. Which is why we have worked with over a hundred companies and startups to position themselves based on a true understanding of their customers.
Here’s how we do it:
- Understand your customers
- Build your story
- Leverage it for all your marketing
So you can stop haphazard marketing and risking disappointing and losing your customers and instead stand out in your market.
What keeps you up at night?

Stagnant growth

Changes in customer behaviour

New competitors

Digital disruption

New business models
We will help you

1. Understand your customer
We help you analyse your context and get a deep understanding of your customer’s needs and pains.

2. Build your story
Together, we apply the BrandStory framework to construct your story from your customer’s standpoint.

3. Leverage it for your marketing
We leverage your story to create the marketing strategy for all your channels.

4. Celebrate increased revenue and growth!

You don’t want to

Fall behind your competitors

Disappoint your customers

Lose business
John Elbing
I am your strategy coach. I have developed an extensive set of skills and tools to help you grow your business.
One that stands out is storytelling.


Happy clients

Get your Customer Standpoint Marketing Audit for CHF 1’900 900 for a limited time.

We help you level up your marketing strategy
Your marketing depends on more aspects than you think: changing customer needs and behaviors, new business models, new competitors, innovation & ideation, digital transformation, …
You need to understand your customer, where you are now and where you want to go, to compose a powerful story that will be the foundation of all your marketing. We elaborate together a detailed marketing strategy and execution plan.
We have curated and fine-tuned a wide toolbox of methods to help you build your strategy.
Here are a few examples:
Online Workshops
(Video & Virtual Whiteboard)
Discount 30%
Then we boost your marketing!
We don’t only facilitate workshops, we execute on the resulting plan
We have a broad experience in digital project management and a talented and reliable network of specialists for UX, web design, copywriting, lead generation, digital marketing, including paid media, content marketing, …
We first build the needed assets, such as a new version of your website based on structured user experience design, leveraging top-notch graphic design and copywriting.
Based on the detailed marketing plan, we setup, execute, monitor and continuously improve your digital marketing.
Nous pouvons travailler avec vous aussi efficacement en français qu’en anglais.
Do you want to better understand your clients?
Sign up for our free weekly email series!
- 6 weeks of practical methods to truly understand your customer.
- Plus 2 weeks of bonus material to revisit your mission and to make explicit where you want to go.
- Plus 2 more weeks of bonus material to clarify your message et better describe what you do.

Let's start a conversation and see if we would benefit from working together


My 100% unconditional no‑invoice guarantee
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