Customer-centric digital transformation.
We help you leverage what makes you different.
We help you adapt to rapidly changing technology, markets and behaviour.
Together, we start with your customer’s standpoint and realign your strategy, your positioning, your marketing and your voice.
We implement the smallest changes to produce the biggest impact on the customer experience.
Digital transformation is not just for large tech companies. Whatever your industry and the size of your business, we can make you future-proof.
Business & Marketing Strategy
Step back, take your customer’s standpoint and reanalyse your strategy.
It might be time to question your long held assumptions, just a little bit.
Who are your customers? What value do you create for them? How do you retain some of that value (i.e. make money)? Who are your competitors? How are you positioned compared to them? What does your brand stand for? What makes you unique?
Test our value. Get your first workshop for CHF100!
Digital Marketing
Our mission is to make you enjoy the same visibility and the credibility on the web and social media as large companies. We develop with you new channels for customer acquisition and retention.
We are experts in digital marketing. But to understand your business, we bring broader skills: IT, finance, business models, marketing, innovation, project and change management. But also, empathy, active listening, teaching, availability, patience and efficiency.
We would love to help you with a few things
Digital presence
Value proposition
Positioning
Personality
Business models
Collaboration
Customer segment
DIgital strategy
Social media marketing
Customer engagement
Word of mouth
Metrics
Digital disruption is a shift of the power relationship.
Get ready for it
Innovation Management
Innovation, in an established company, doesn’t play by the same rules as other projects.
You go against long-standing procedures. You can’t measure success with dollars and market share, but with user engagement. You try new things, find different clients, explore new business models.
Real innovation, not incremental improvements, is managed somewhat like a little startup embedded in your company.
We partner with Fongit, Geneva’s premier startup incubator, for our Innovation management projects.
Startup Coaching
Startups build scalable innovation. We have a lot to learn from them.
Startups are complicated. There is always something else to think about. If you are cruising along comfortably, you have forgotten a dozen things.
The Lean Startup method is the proven method to reduce your risk and improve your chances of success.
We coach startups through Innosuisse (ex-CTI Startup) and Fongit.
We are just as comfortable in French as in English.
You are special
Our skills cover business strategy, digital marketing, startup coaching and innovation management. Our offers are specific to your needs.
Large companies
Innovation, in an established company, doesn’t play by the same rules as other projects.
The methods that work for startups, starting with “lean startup”, can also work for your company. That’s where our entrepreneurial expertise comes into play.
SMEs
Sometimes, you need to step back and reassess your value proposition, your business model, your market position. We’re good at that.
We can then help you apply your adapted strategy with extensive Digital Marketing services.
Startups
The Lean Startup method is the proven method to reduce your risk and improve your chances of success.
We are accredited Innosuisse (ex-CTI Startup) and Fongit startup coaches. We can accompany you as you build your company.
Workshops
We avoid group-think, last-is-best, loudest-is-best and HiPPO (highest paid person’s opinion). We make it easy for every last one of you to express his or her ideas.
We challenge, we grade, we scope, we prioritise.
We use canvases and post-it notes.
Contact us
Let’s start a conversation on how we could work together to grow your business.
©2018 Standpoint
Geneva Switzerland
©2018 Standpoint
Geneva Switzerland