Strategic co-creation of your future.
We help you leverage what makes you different.
We help you adapt to rapidly changing technology, markets, business models and behaviour.
Together, we start with your customer’s standpoint and realign your strategy, your positioning, your marketing and your voice.
We implement the smallest changes to produce the biggest impact on the customer experience.
Transformation is not just for large companies. Whatever your industry and the size of your business, we can make you future-proof.
Business & Marketing Strategy
Step back, take your customer’s standpoint and reanalyse your strategy.
It might be time to question your long held assumptions, just a little bit.
Who are your customers? What value do you create for them? How do you retain some of that value (i.e. make money)? Who are your competitors? How are you positioned compared to them? What does your brand stand for? What makes you unique?
Test our value. Get your first workshop for CHF100!
Innovation Management
Innovation, in an established company, doesn’t play by the same rules as other projects.
You go against long-standing procedures. You can’t measure success with dollars and market share, but with user engagement. You try new things, find different clients, explore new business models.
We would love to help you with a few things
Digital presence
Analyse your presence within the digital landscape
Value proposition
Understand who your customers are and what they need
Positioning
Reposition your company with your unique value proposition
Personality
Communicate with your customers with your voice over all touch points
Business models
Experiment with new channels and business models
Collaboration
Build powerful cooperation between your employees and your partners
Customer segment
Design your customer segmentation to optimise your marketing
DIgital strategy
Build a digital strategy based on your business objectives
Social media marketing
Reach your target customers where they are
Customer engagement
Increase customer engagement to build long term relationships
Word of mouth
Enhance your customer support and boost advocacy
Metrics
Acquire and leverage data to improve your decision making
Digital disruption is a shift of the power relationship.
Get ready for it
Digital Marketing
Our mission is to make you enjoy the same visibility and the credibility on the web and social media as large companies. We develop with you new channels for customer acquisition and retention.
We are experts in digital marketing. But to understand your business, we bring broader skills: IT, finance, business models, marketing, innovation, project and change management. But also, empathy, active listening, teaching, availability, patience and efficiency.
Happy clients
John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.
Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.
Starting ACTAGIS, we knew that digital channels are indispensable to business development. Mardi has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!
John quickly understood the needs of my company, as well as those of one of the companies I chair: understanding the business model, analyzing the profile and needs of customers, the quality of the message, and sensitivity to the "touch and feel" of the digital vector. Returns from customers and prospects are excellent and business is boosted. In the current environment of profound changes in the way of addressing its customers/prospects, the need to review and modernize one's approach is essential! Standpoint is here to help you.
John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer. Every-time we see him, we leave with a big confident smile on our faces. 🙂
Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.
John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.
John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.
John quickly understood the needs of my company, as well as those of one of the companies I chair: understanding the business model, analyzing the profile and needs of customers, the quality of the message, and sensitivity to the "touch and feel" of the digital vector. Returns from customers and prospects are excellent and business is boosted. In the current environment of profound changes in the way of addressing its customers/prospects, the need to review and modernize one's approach is essential! Standpoint is here to help you.
Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.
John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer. Every-time we see him, we leave with a big confident smile on our faces. 🙂
Starting ACTAGIS, we knew that digital channels are indispensable to business development. Mardi has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!
John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.
Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.
Startup Coaching
Startups build scalable innovation. We have a lot to learn from them.
Startups are complicated. There is always something else to think about. If you are cruising along comfortably, you have forgotten a dozen things.
The Lean Startup method is the proven method to reduce your risk and improve your chances of success.
We coach startups through Innosuisse (ex-CTI Startup) and Fongit.
We are just as comfortable in French as in English.
You are special
Our skills cover business strategy, digital marketing, startup coaching and innovation management. Our offers are specific to your needs.
Large companies
Innovation, in an established company, doesn’t play by the same rules as other projects.
The methods that work for startups, starting with “lean startup”, can also work for your company. That’s where our entrepreneurial expertise comes into play.
SMEs
Sometimes, you need to step back and reassess your value proposition, your business model, your market position. We’re good at that.
We can then help you apply your adapted strategy with extensive Digital Marketing services.
Startups
The Lean Startup method is the proven method to reduce your risk and improve your chances of success.
We are accredited Innosuisse (ex-CTI Startup) and Fongit startup coaches. We can accompany you as you build your company.
Workshops
We avoid group-think, last-is-best, loudest-is-best and HiPPO (highest paid person’s opinion). We make it easy for every last one of you to express his or her ideas.
We challenge, we grade, we scope, we prioritise.
We use canvases and post-it notes.
Contact us
Let’s start a conversation on how we could work together to grow your business.
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