USE THE
POWER OF
STORYTELLING
TO GROW
YOUR
BUSINESS
John Elbing
Understanding is the foundation of marketing
Strategic workshops to truly understand your customer from their standpoint.
Creative workshops to build your story. It will become the foundation of your marketing.
Renewed marketing – and flawless execution – to attract more customers and grow your business.
USE THE POWER OF
STORYTELLING
TO GROW YOUR
BUSINESS
Strategic workshops to truly understand your customer from their standpoint.
Creative workshops to build your story. It will become the foundation of your marketing.
Renewed marketing and flawless execution to attract more customers and grow your business.
John Elbing
Understanding is the foundation of marketing
Quality deserves success
Small and medium sized businesses have great products and they are disappointed with not being more successful.
We help them truly understand their customer and build a powerful story. This becomes the foundation for all their marketing.
They attract more customers and dramatically grow their business.
Extra info?
Intentional growth
At Standpoint, we know that you want to be a strong business leader. In order to do that, you need to know how to intentionally grow your business.
The problem is haphazard marketing which makes you feel frustrated.
We believe quality deserves success.
We understand how frustrating it is to have a great product and feel it is not reaching its full potential. Which is why we have worked with over a hundred companies and startups to position themselves based on a true understanding of their customers.
Here’s how we do it:
- Understand your customers
- Build your story
- Leverage it for all your marketing
So you can stop haphazard marketing and risking disappointing and losing your customers and instead stand out in your market.
What keeps you up at night?
Stagnant growth
Changes in customer behaviour
New competitors
Digital disruption
New business models
We will help you
1. Understand your customer
We help you analyse your context and get a deep understanding of your customer’s needs and pains.
2. Build your story
Together, we apply the BrandStory framework to construct your story from your customer’s standpoint.
3. Leverage it for your marketing
We leverage your story to create the marketing strategy for all your channels.
4. Celebrate increased revenue and growth!
You don’t want to
Fall behind your competitors
Disappoint your customers
Lose business
John Elbing
I am your strategy coach. I have developed an extensive set of skills and tools to help you grow your business.
One that stands out is storytelling.
Happy clients
John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.
Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.
Starting ACTAGIS, we knew that digital channels are indispensable to business development. Standpoint has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!
John quickly understood the needs of my company: understanding the business model, analyzing the profile and needs of customers, the quality of the message, and sensitivity to the "touch and feel" of the digital vector. Returns from customers and prospects are excellent and business is boosted.
John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer.
Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.
John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.
I’m pleased to have worked with John Elbing at Standpoint on my storytelling and strategic positioning. We conducted multiple sessions via video and that format worked above expectation, really powerful and efficient use of time. John went deep into my companies situation. He clearly understands tech, product and the business challenges that a company like mine faces. John then has a real knack for synthesising this context, applying a couple of really powerful frameworks, and has shepherded me to a place where my message is a lot clearer and customers will find it a lot easier to listen….an easy story is a better story! Thank you John, I look forward to working with you again.
John has become a valued marketing partner for BlueBotics. We worked with him to update our brand messaging in the Storybrand style. Instantly respected by our entire team, he both carefully guided and brought a fresh (but relevant) perspective to these brainstorms. He helped us to define, in particular, our customers’ key challenges in a way that speaks to anyone. We’ve since used John’s consultancy to stress-check our plans for our messaging rollout and I can imagine this won’t be the last time we enlist his expertise.
John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.
John quickly understood the needs of my company, as well as those of one of the companies I chair: understanding the business model, analyzing the profile and needs of customers, the quality of the message, and sensitivity to the "touch and feel" of the digital vector. Returns from customers and prospects are excellent and business is boosted. In the current environment of profound changes in the way of addressing its customers/prospects, the need to review and modernize one's approach is essential! Standpoint is here to help you.
Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.
John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer. Every-time we see him, we leave with a big confident smile on our faces. 🙂
Starting ACTAGIS, we knew that digital channels are indispensable to business development. Mardi has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!
John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.
Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.
I’m pleased to have worked with John Elbing at Standpoint on my storytelling and strategic positioning. We conducted multiple sessions via video and that format worked above expectation, really powerful and efficient use of time. John went deep into my companies situation. He clearly understands tech, product and the business challenges that a company like mine faces. John then has a real knack for synthesising this context, applying a couple of really powerful frameworks, and has shepherded me to a place where my message is a lot clearer and customers will find it a lot easier to listen….an easy story is a better story! Thank you John, I look forward to working with you again.
John has become a valued marketing partner for BlueBotics. We worked with him to update our brand messaging in the Storybrand style. Instantly respected by our entire team, he both carefully guided and brought a fresh (but relevant) perspective to these brainstorms. He helped us to define, in particular, our customers’ key challenges in a way that speaks to anyone. We’ve since used John’s consultancy to stress-check our plans for our messaging rollout and I can imagine this won’t be the last time we enlist his expertise.
Get your Customer Standpoint Marketing Audit for CHF 1’900 900 for a limited time.
We help you level up your marketing strategy
Your marketing depends on more aspects than you think: changing customer needs and behaviors, new business models, new competitors, innovation & ideation, digital transformation, …
You need to understand your customer, where you are now and where you want to go, to compose a powerful story that will be the foundation of all your marketing. We elaborate together a detailed marketing strategy and execution plan.
We have curated and fine-tuned a wide toolbox of methods to help you build your strategy.
Here are a few examples:
Online Workshops
(Video & Virtual Whiteboard)
Discount 30%
Customer Standpoint Marketing Audit
Workshop
Customer Standpoint
Workshop
Your Context, Your Vision
Workshop
Marketing Storytelling
Workshop
Marketing strategy
Nous pouvons travailler avec vous aussi efficacement en français qu’en anglais.
Do you want to better understand your clients?
Sign up for our free weekly email series!
- 6 weeks of practical methods to truly understand your customer.
- Plus 2 weeks of bonus material to revisit your mission and to make explicit where you want to go.
- Plus 2 more weeks of bonus material to clarify your message et better describe what you do.
Let's start a conversation and see if we would benefit from working together
My 100% unconditional no‑invoice guarantee
©2019 Standpoint, Geneva, Switzerland
