Strategic business storytelling storybuilding
Not just a powerful story.
Team alignment, company focus and the foundation for all your marketing.
You have great products and services.
But talking about what you do is complicated.
Your customers don't recognise themselves in your offer
Your vocabulary isn't the one they use
Your story isn't consistent throughout all your channels
They don't understand why they should do business with you
Imagine the impact of your customers really understanding your value.
As a startup, you are looking to clarify your positioning, and lay the foundation for a strong brand.
As a more established company, it's been a while since you haven't looked at yourself from the outside and you want to level up your positioning.
Your company is in the middle of an important change, a pivot or a merger, for example, and you want to start this new chapter strong.
You are launching a major new product line and want to integrate how that changes your positioning to increase your chance of success.
Here’s how we can help
We have developed a four-stage methodology to help you build your powerful story.
It will strengthen the positioning of your company (large or small), NGO or other organization.
Click through to learn more
Deeply understand them
You want to communicate with your customers. The first step is to take their standpoint (sic).
You need to know who you are addressing, what is their worldview, their mindset, what is their aspiration, their goal, what is their problem, what is holding them back, what emotions are present.
This will allow you to position yourself and structure your story with maximum impact to create the change you seek to make.
Strategically position yourself
How they “see” you will have a large impact on how they receive your message.
What role are you taking? Which category do you want them to see you in? Which one do you want to avoid? What is your stance?
Don’t leave these to chance.
Build your brand personality and your company persona.
Methodically construct the story
Now that you understand your customers, and have positioned yourself to better resonate with them, it’s time to actually construct the story.
Stories follow tried and proven formulas. Just watch any movie.
Here is a powerful framework. You will pull your audience through the emotional ups and downs that will engage them and bring them to the action you are looking to entice.
Compose the inspiring show
You have your story!
But it’s not quite ready.
Depending on the situation, the specific audience, the channel, the length, we will compose the “show”.
Based on your positioning, depending on what is needed, we will choose the vocabulary, images, layout, style, …
We will put together the pieces to produce the powerful assets, ready to be delivered.
And give you the tools and confidence to deliver.
It is easy and risk-free to work with us
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Schedule a call to help us understand your needs
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Receive a tailored and detailed proposal
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We help you develop your business
Our interventions are short and sweet
We have packaged the most efficient and structured methods to tackle your specific challenges
Happy Clients
MCI Group
Karen Bhavnani, Innovation and Implementation Manager
John delivered a hands-on interactive business model workshop helping us in framing our thinking and identifying and evaluating the business potential of our new initiative.
John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.
Bluebotics
Matt Wade
John has become a valued marketing partner for BlueBotics. We worked with him to update our brand messaging in the Storybrand style. Instantly respected by our entire team, he both carefully guided and brought a fresh (but relevant) perspective to these brainstorms. He helped us to define, in particular, our customers’ key challenges in a way that speaks to anyone. We’ve since used John’s consultancy to stress-check our plans for our messaging rollout and I can imagine this won’t be the last time we enlist his expertise.
ACTAGIS
Jeff Primus, CEO
Starting ACTAGIS, we knew that digital channels are indispensable to business development. Standpoint has exceeded our expectations and allowed us to significantly increase sales.
It would be hard to find a better service!
Linalis
Christophe Monnier, Directeur
Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.
1959 Advisors
Serge Ledermann
John quickly understood the needs of my company: understanding the business model, analyzing the profile and needs of customers, the quality of the message, and sensitivity to the “touch and feel” of the digital vector. Returns from customers and prospects are excellent and business is boosted.
TieTalent
Jovana Rotula, Marc Trillou, Founders
John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer.
Gmelius
Florian Bersier, Founder
Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.
ENVOY
CEO
I’m pleased to have worked with John Elbing at Standpoint on my storytelling and strategic positioning.
We conducted multiple sessions via video and that format worked above expectation, really powerful and efficient use of time.
John went deep into my companies situation. He clearly understands tech, product and the business challenges that a company like mine faces.
John then has a real knack for synthesising this context, applying a couple of really powerful frameworks, and has shepherded me to a place where my message is a lot clearer and customers will find it a lot easier to listen….an easy story is a better story! Thank you John, I look forward to working with you again.
Quantreex
Rahman Belyan
John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.
We deliver more than a powerful story
Build a story from your customer's standpoint is powerful and engaging, enhancing your relationship
Building your story with your team creates strong alignment among the members
Making choices and defining priorities for your story creates a strong company focus on the value you deliver
This story, carefully crafted around the value you deliver to your customers, can become the foundation of all your marketing
Stop
Seeing uncomprehension in their eyes
Reinventing a new story for each channel
