What your story says now
Your own words, read back to you as a customer meets them — not as you meant them. Quoted with receipts rather than asserted, so you can argue with it.
The Current Standpoint Scan
Find out what your story is doing when you are not in the room
A reading of your story as it stands, taken from what is already public. You do not have to talk to anybody to get it.
Free.
No call, no obligation, and the written reading is yours whether or not we ever speak.
What you get back
A written reading, from the customer's position rather than yours.
Where it thins out
Read across the three steps a customer takes: Recognition, Perception, Projection. Most stories are strong in one and quietly absent in another, and it is rarely the one people expect.
A reading, not a verdict
Enough to tell you something is wrong and roughly where. It stops short of the call, and says so on the page — the formal call is what the Narrative Audit is for.
How it works
Six steps, and only three of them need you.
01
You give us the website address
Type it in the box at the top of this page and press the button. No call, no form-filling about your goals, nothing to prepare.
02
We read your site
A first Storybuilding pass over your homepage and the pages a customer would meet next — read the way they would read it, not the way you wrote it.
03
We find your channels
Your social accounts, your blog, wherever else you publish. We show you what we found, and you can add anything we missed or take off anything that is not yours.
04
We read what you have published recently
The same evidence anyone deciding about you would meet. It is read, not counted — engagement tells us something about the story, not about the post.
05
You tell us where to send it
An email address, because this is the part that takes a bit longer. You do not have to sit and watch it.
06
You get the reading back in writing
A short report you can forward to somebody else without explaining it first. Yours to keep and to disagree with.
What the Scan will not do
It will not tell you whether to keep your story or replace it. It reads what is public and says what it finds — and where the evidence runs out, it says that too, rather than filling the gap with something confident.
The formal call, on deep evidence and with a human answerable for it, is the Storybuilding Narrative Audit.
A free instrument that pretended to be a verdict would be worth less than one that admits what it is.
And then?
Nothing, if you would rather take the reading and act on it yourself. That is a real option and plenty of people take it.
If you want to go through it with somebody, the next step is a free half-hour: we read it together and name which of the three steps is actually leaking. Only after that does anything cost money, and by then you know what you would be buying.
Book a 30-minute story conversation
We will tell you whether the Scan is the right place to start. No pitch. No obligation.
