Storybuilding Narrative Audit
The free Scan tells you something is wrong and roughly where. The Narrative Audit is the one that tells you what to do about it, quoting each page. Machines gather the evidence; I read it and make the call.
CHF 2’500.
Credited in full against the Narrative Charter if the verdict is that your story needs rebuilding.
Without a verdict, most teams rewrite the homepage, then rewrite it again, and nothing changes. That is the expensive way to find out where the problem was.
Book a story conversation
A written report, and a live session where I walk you through it and you argue with it.
Your story read across Recognition, Perception and Projection — what your audience can recognise, what they make of it, and whether they can picture themselves in it. Read and judged by me, quoted back with receipts rather than asserted.
A formal call on whether your story should be sharpened or rebuilt. The Audit is the only thing I do that is allowed to use the word — the free Scan gives you a reading, and says so.
Your story written at three altitudes, with the tagline read and the category claim examined. Not suggestions. The actual words, so you can see the difference rather than imagine it.
What your other channels — LinkedIn, your blog, your videos, wherever you publish — are doing to the story. Engagement is read as evidence, not as a scoreboard: a post that travelled tells you something about the story, not about the post.
A scored answer to whether the AI engines your buyers now ask first retell the right story about you, with the fixes attached.
SEO tools measure visibility. The Audit measures the story.
Any AI will write you fifty pages about your website in an hour. They will read well and decide nothing. The Audit uses machines for what they do better than people — reading everything, forgetting nothing, flagging what does not fit — and keeps every judgment with a person: me.
What the machines do
Every page you publish, your LinkedIn and your other channels, and the answers five AI engines give when a buyer asks about your field.
Your site cut into hundreds of passages, each one placed against the fifteen elements of Recognition, Perception and Projection, with a first reading and the exact quote behind it.
Anything muddied, thin or contradictory is raised for a person to look at, not smoothed over.
Here the software stops. It cannot assemble the report until a person has decided every flagged reading — it is built to refuse.
What I do
I go through every flag, and agree with it or overrule it.
I read the evidence element by element, write what it means for your business, and score each lens myself — before I see what the machine would have scored.
I name the story you are actually telling, give the verdict — sharpen it or rebuild it — and write the rewrite myself.
Back to the machines
The report is built: every judgment laid out in order, in a document made to be read, with each verdict linked to the evidence under it — one click from a call to the quote it rests on.
What I do, with you
In the live session you push back, and I justify every call with the quote on the page.
Before anything leaves, every quotation in the report is checked mechanically against the page or the answer it came from. The machine checks my receipts; I check its judgment.
It reads your site the way a first-time visitor does — as a story — through three lenses: Recognition, Perception and Projection. This is the shape of the one I ran on my own company.
Each mark is one page. My own audit, August 2026: 55 pages, 4 parts, 11 chapters, 42 sub-sections. The Executive Summary opens it, before Part One.
44
published addresses read, nineteen of them in full
162
answers from four AI engines, read one at a time
13
rivals the machines name in my place
74
citations traced to pages that no longer serve the story
Part one
The scorecard, the three lenses, and the homepage rewritten from what they find.
6 chapters · 29 sub-sections · 25 pages
Part two
Your buyers now ask an engine before they ask you. This part measures the answers it gives back.
1 chapter · 9 sub-sections · 11 pages
Part three
The same story told across your channels — and what changes on the way.
1 chapter · 4 sub-sections · 6 pages
Part four
Everything above, turned into a sequence of specific changes and a final reading.
2 chapters · 7 pages
Asked for me by name, the AI engines find me in 35 of 39 answers, and describe the method accurately. Asked the question a buyer actually asks — who helps a leadership team whose story no longer fits — they return me in 10 of 162.
And the fix, in the same chapter
Every one of those 35 answers carries citations — the engines are describing what they can fetch today, not what they learned once. That makes it a web problem, fixed in weeks rather than over the slow clock of reputation: 47 of the citations point at addresses of mine that serve nothing at all, and redirecting them is a morning's work.
Every score is a reading, not a grade — the value is in the “why” beside it and the fixes it points to.
Most diagnostic work ends with a document and a handshake. This one ends with a decision that has somewhere to go, whichever way it falls. The verdict is mine. No model is asked to make it.
If the story holds
The story is right and the telling has drifted. The rewrite and the roadmap are the work — you take them and use them, and there is nothing further to buy unless you want help keeping it true as you publish.
If the story has reached its ceiling
Told perfectly, this story still would not win. The Narrative Audit then becomes the first phase of the Narrative Charter rather than a separate purchase, and the CHF 2’500 comes off the Charter price.
Which means the Narrative Audit cannot dead-end. Whichever way it falls, you leave with work you can act on, and a clear next step rather than a document.
It will not change your story. It reads what you have, judges it, and perfects the telling of it — and if what you have is the wrong story, it says so plainly rather than polishing it.
Changing the story is the Narrative Charter, and it is a different kind of work: your team in the room, over weeks, until they own what comes out.
Knowing which of the two you need is what the Narrative Audit is for.
CHF 2’500
A fixed price for a fixed deliverable — unlike the Charter, the Narrative Audit is the same piece of work whoever you are, so it carries one number and no conditions. If the verdict sends you to the Charter, the full CHF 2’500 is credited against it, so choosing the Narrative Audit first never costs you anything except the time it takes.
And if it does not work, you do not pay. That is not a figure of speech —it is written down.
I will tell you whether the Audit is the right place to start. No pitch. No obligation.
