All interviews

The Story I'm Telling Myself

The Story I'm Telling Myself with Rita Ernst

Early in my career I once finished a twenty-minute talk in ten. I had learned every word by heart, and nerves did the rest. Another time the technology failed in an auditorium, and people got up and left, one after the other.

Two frames from the episode side by side: John Elbing on the left, next to The Story I'm Telling Myself podcast logo, and host Rita Ernst smiling on the right

Playing loads the player from a third party, which may set cookies.

Early in my career I once finished a twenty-minute talk in ten. I had learned every word by heart, and nerves did the rest. Another time the technology failed in an auditorium, and people got up and left, one after the other.

That is where this conversation with Rita Ernst started. Her show is about the stories we tell ourselves, and “I’m bad at public speaking” is one of the most common. Yet most people who say it can explain their project to a colleague in the hallway without a second thought. What changes is ten people in a room, and a script they are afraid to lose.

So we talked about dropping the script. Treat each slide as the answer to “what’s next?” rather than a paragraph to recite. Leave pauses. Put a blank slide in the deck if you have to, so you stop rushing. And before any of that, take your audience’s standpoint: open on their situation, so they recognise themselves and lean in. The same goes for networking. “I mow lawns” gets a polite nod. The tired homeowner, ashamed of the yard in front of the neighbours, gets a conversation.

What we covered

  • Why memorising makes it worse

  • Slides as “what’s next?”

  • Pauses and blank slides

  • Taking the audience’s standpoint

  • The investor over a beer

  • Answering “what do you do?”

The commercial point is the one I make to every founder pitching investors. The first thing an investor needs is to walk out and tell a friend about you over a beer. If they cannot tell your story back, they will not repeat it, and you are not in the room when the decision gets made. That does not take charisma. It takes a story built from where they sit.

Moments from the conversation

  • Take your audience's standpoint to make them lean in

  • If they can tell the story back, you've won

  • Use pauses: say less and spark curiosity

  • Describe your work by showing who you help

Book a 30-minute story conversation

Tell me about your pivotal moment. No pitch. No obligation.

Or send me a message.

Send me a message

I will get back to you rapidly.

People building their story together