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A company had been making garden shears for 80 years when they discovered something unexpected: people were tattooing their brand on their bodies.
Not because of the blade quality. Because of who they felt like when they used the tool.
I recently sat down with Karl Pontau to unpack what happens when you finally understand why customers actually buy.
The conversation went places I didn’t expect — we got into why making your customer the hero transforms your conversion funnel, why the same product with a different story unlocks entirely new markets, and why most companies are one story reframe away from standing out.
Moments from the conversation
Customer is the hero: your business strategy revealed
Effortless setup: simplify your life, save time
