Your story shouldn’t lag behind your growth.
Win a Storybuilding Makeover worth CHF 12’000
Apply by Halloween 🎃
31 October 2025 at midnight
The winner will be announced a week later!
Transform your brand’s narrative at a pivotal moment
Every company’s journey hits inflection points. Right now, your company might be navigating scaling, a rebrand, a merger, or a new product launch. The story you tell now will determine whether your team rallies behind you, or fragments.
We’re offering one European or Swiss company a full Storybuilding overhaul: clarity, alignment, and a magnetic narrative to carry you into your next phase.
Time is flying. Don't wait to apply.
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Giveaway Grand Prize
Enter to win a full Storybuilding Makeover (value CHF 12’000) to align your team, sharpen your message, and make your story land with investors, customers, and your own people.
It includes our standard package (for free), in English or French:
- Narrative Diagnostic
- Story Spine Workshop Sequence
- Full leadership debrief and custom Storybuilding toolset
- Featured case story on the Standpoint Community site and social media
Narrative Diagnostic: Assess your current story
Rapidly assess how the organization’s story is told today, where it fragments, and where gaps exist.
Identify why campaigns fail to connect, helping teams avoid wasted spend and missed engagement.
Story Spine Sequence: Build the company's story
Define the company’s story spine that aligns leadership and sets the foundation for all messaging.
Build the shared narrative that improves targeting, sharpen positioning, and create the foundation for stronger client engagement, which improves downstream conversion.
Free session for each applicant
Each company that applies will receive a free introductory session.
In just one hour, you’ll see your audience with new eyes—and walk away with 2–3 story shifts that make your message resonate instantly.
They who can benefit the most will win
The best time to rethink your brand story is at pivotal moments for your company.
Product Launch
You are launching a new product or service. You want to nail its positioning to increase your chance of success.
Merger or Pivot
Your company is undergoing a significant change, such as a pivot or a merger. You want to start this new chapter in a strong way.
Scale up
Right after funding, when you’re scaling fast, hiring new people, and explaining your “why” to the world.
Stuff happens...
So many things can happen to shake up a business. Time to step back and refocus.
Conditions to apply
- European or Swiss company (or startup)
- Above 25 employees
- Pivotal moment for the company
- Willing to share the journey as a public case study
Jury
The jury is comprised of a panel of successful executives, academics, and coaches with deep experience in one or more critical steps in company growth.
They will evaluate your pivotal moment and the potential impact of a Storybuilding Makeover.
Dr James Miners
Successful entrepreneur, now Head of Startup and Innovation programs at FONGIT (Switzerland’s premier high-tech incubator), James has guided startups across Switzerland and beyond, helping founders turn ideas into thriving companies. LinkedIn
André Israel
Entrepreneur, advisor, and investor. Specialized in Strategy with a focus on GTM and B2B sales in the tech and startup ecosystem, André has guided numerous ventures from early growth to global expansion, supporting founders across Europe. LinkedIn
Dr Alexandre Caboussat
Associate Professor and Head of Continuing Education at HEG-Genève, Alexandre is specialized in quantitative methods, innovation, and technology. He is the co-director of the CAS Intelligence artificielle au service de la transformation digitale. LinkedIn
Jennifer Herod
Entrepreneur and communication strategist. Through Sisterpreneurs, she helps women founders and leaders connect purpose with performance, tell their stories with clarity, and build the confidence to grow their ventures. LinkedIn
Clément Cohen
Entrepreneur, connector, and community builder. As the host of Geneva Entrepreneurs & Professionals, Clément has spent over a decade bringing together the city’s most dynamic founders and innovators. LinkedIn
John Elbing
Author, consultant, and founder of Standpoint. Through his Storybuilding method, John has helped companies and startups across Europe clarify their narrative, align their message, and make their story land with customers and investors alike. LinkedIn
We help your team say what matters most.
In a way your customers actually hear.
FAQ
Who can apply?
Any company in Europe or Switzerland going through a pivotal moment — scaling, rebranding, expanding, merging, or redefining its positioning.
You don’t need to have raised funds recently; what matters is that your story needs to evolve to match your next stage.
What does the winner receive?
A full Storybuilding consulting package (CHF 12 000 value) — including a Narrative Diagnostic, a Story Spine Sequence of workshops, and a leadership debrief with actionable deliverables and tools for your team.
It’s the same process we use with paying clients.
What’s a “pivotal moment”?
A point where your story must catch up with your reality — such as:
- entering a new market or segment
- hiring fast or onboarding new leadership
- preparing a rebrand or relaunch
- merging, restructuring, or expanding internationally
If your situation sounds like that, you’re in the right place.
How will we collaborate?
With your team, we will use a dedicated Mural room to go through a series of canvases, with colorful post-its.
What’s the time commitment?
Roughly 6–8 weeks of collaboration. You’ll invest about 8–12 hours total in workshops and interviews. We handle the rest.
It’s lightweight for your team, but transformative in outcome.
Will our story be made public?
Only if you agree. The winner is invited (not required) to share a short case story on the Standpoint website and social media to inspire others.
We always review and edit it together before publication.
How is the winner selected?
Applications are reviewed by a jury of experts from the Swiss startup and innovation ecosystem.
They look for clarity of purpose, timing (is this truly a pivotal moment?), and the potential for impact.
Can small teams apply?
Yes. The process works from early startups to 500 people companies — as long as there’s a leadership or marketing decision-maker involved.
What does it cost to enter?
How will you use our information?
We never share or sell your details.
When are applications due?
Applications close on 31 October 2025.
The winner will be announced a week later on LinkedIn and via email.
Who will run the project?
You’ll work directly with John Elbing, founder of Standpoint and author of Storybuilding — Your Brand from Their Standpoint.
John personally leads the workshops and debrief.
Time is flying. Don't wait to apply.
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