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In this episode, Clarence Bongalos interviews John Elbing, a growth story architect, about the power of story building in marketing and organizational culture.
They explore how shifting from storytelling to story building can enhance engagement, authenticity, and alignment within companies and careers.
Key topics
- The difference between storytelling and Storybuilding
- The importance of customer perspective in marketing
- Aligning internal culture with the external brand story
- The role of authenticity in effective storytelling
- The impact of Storybuilding on leadership and strategy
