Practice
Do a deep dive into your customer, company, and offer.
With those insights, build your customer’s story with the right information at the right time.
Take their standpoint
You want to communicate with your customers. The first step is to take their standpoint (sic).
You need to know who you are addressing, their aspirations, what challenges hold them back, their values and expectations, how they manage today, and what triggers the need for change.
This will allow you to position yourself and structure your story with maximum impact to create the change you seek to make.
Self-reflect on your organisation
How they “see” you will have a large impact on how they receive your message.
How do you enable their success? Solve their problems? What experience do you offer? Which category do you want them to see you in? How can you exceed their expectations?
Understand your uniqueness, structure your offers and build your brand personality.
Build your/their story
Now that you understand your customers, and have positioned yourself to better resonate with them, it’s time to actually construct the story.
Stories follow tried and proven formulas. Just watch any movie.
Here is a powerful framework. You will pull your audience through the three steps of consideration, through the emotional ups and downs that will engage them and bring them to the action you are looking to entice.
Compose the inspiring show
You have your story!
Depending on the situation, the specific audience, the channel, the length, we will compose the “show”. A website, a campaign, a flyer, an investment pitch…
Based on your positioning, depending on what is needed, we will choose the vocabulary, images, layout, style, …
We will put together the pieces to produce the powerful assets, ready to be delivered.
And give you the tools and confidence to deliver.
We deliver more than a powerful story
Marketing Foundation
This story, carefully crafted around the value you deliver to your customers, can become the foundation of all your marketing.
Enhance trust
Create Focus
Team Alignment
How should we work together?
Residency
Leverage up your company with a year-long coaching program.
Position your company, products and services, and train your people to storybuild every day.
One slot left for 2025
Heavy lifting
Position your company, products and services with a master version of your story.
Targeted sessions with your C-suite and product owners.
Fast & Curious
Get a first version of your new story.
Two days of deep-dive team workshops. With homework in between.
Or take a first step...
Start small
Choose one of these free sessions:
90-minute team alignment session
Customer message review (with feedback)
Personalized canvas walkthrough
Read the book
Do the work on your own.
Everything you need is laid out in an easy practical guide.