Practice
Do a deep dive into your customer, company, and offer.
With those insights, build your customer’s story with the right information at the right time.
Take their standpoint
You want to communicate with your customers. The first step is to take their standpoint (sic).
You need to know who you are addressing, their aspirations, what challenges hold them back, their values and expectations, how they manage today, and what triggers the need for change.
This will allow you to position yourself and structure your story with maximum impact to create the change you seek to make.
Self-reflect on your organisation
How they “see” you will have a large impact on how they receive your message.
How do you enable their success? Solve their problems? What experience do you offer? Which category do you want them to see you in? How can you exceed their expectations?
Understand your uniqueness, structure your offers and build your brand personality.
Build your/their story
Now that you understand your customers, and have positioned yourself to better resonate with them, it’s time to actually construct the story.
Stories follow tried and proven formulas. Just watch any movie.
Here is a powerful framework. You will pull your audience through the three steps of consideration, through the emotional ups and downs that will engage them and bring them to the action you are looking to entice.
Compose the inspiring show
You have your story!
Depending on the situation, the specific audience, the channel, the length, we will compose the “show”. A website, a campaign, a flyer, an investment pitch…
Based on your positioning, depending on what is needed, we will choose the vocabulary, images, layout, style, …
We will put together the pieces to produce the powerful assets, ready to be delivered.
And give you the tools and confidence to deliver.
We deliver more than a powerful story
Marketing Foundation
This story, carefully crafted around the value you deliver to your customers, can become the foundation of all your marketing.
Enhance trust
Create Focus
Team Alignment
How should we work together?
Narrative Diagnostic: Assess your current story
Rapidly assess how the organization’s story is told today, where it fragments, and where gaps exist.
Identify why campaigns fail to connect, helping teams avoid wasted spend and missed engagement.
Story Spine Sequence: Build the company's story
Define the company’s story spine that aligns leadership and sets the foundation for all messaging.
Build the shared narrative that improves targeting, sharpen positioning, and create the foundation for stronger client engagement, which improves downstream conversion.
Narrative Readiness Pack: Turn the story into a plan
Translate the strategic narrative into a usable guide for teams and partners.
Ensure agencies and sales/marketing teams can engage prospects consistently, improving first-touch connection and downstream conversion.