Companies
Build customer engagement on a story that resonates
I help leadership teams align on a clear standpoint, so customers recognize what matters, consistently.
Perfect for pivotal moments in your evolution.
This work is usually triggered when:
Change creates narrative drift
New markets, mergers, or leadership changes introduce competing versions of the story.
Growth outpaces clarity
Your product, team, or footprint grows faster than your ability to explain what really matters.
Execution starts too early
Campaigns, decks, and websites move ahead before leadership is aligned on meaning.
These are not communication problems. They are alignment problems that show up as communication issues.
This is what changes internally
Leadership speaks from the same standpoint
Not word-for-word scripts, but shared meaning that survives debate and pressure.
Teams stop improvising the story
Marketing, product, and sales no longer fill gaps with their own interpretations.
Decisions get easier
When the story is clear, trade-offs become obvious. Less debate, less drift.
External clarity is a consequence. Internal clarity is the work.
A logical sequence of interventions
Narrative Diagnostic: Assess your current story
Purpose
- Rapidly assess how the organization’s story is told today, where it fragments, and where gaps exist.
Business Impact
- Identifies why campaigns fail to connect, helping teams avoid wasted spend and missed engagement.
Deliverables
- Narrative Map of current messages across teams.
- Fragmentation Score measuring consistency vs. drift.
- Prioritized Gap List highlighting the top issues blocking clarity.
Acceptance Criteria
- Leadership sign-off on the current-state narrative map.
- Agreement on top three narrative gaps to resolve.
Duration
- 2-3 weeks
Story Spine Workshop Series: Build the company’s story
Purpose
- Define the company’s story spine that aligns leadership and sets the foundation for all messaging.
Business Impact
- Builds the shared narrative that enhances targeting, sharpens positioning, and lays the foundation for stronger client engagement, ultimately improving downstream conversion.
Deliverables
- Stakeholder Canvas outputs for primary audiences.
- Draft Story Canvas capturing Recognition, Perception, and Projection.
- Tagline Creation: not just a catchy line, but a distilled expression of meaning, loaded with the narrative’s core. Designed to endure, travel across contexts, and anchor campaigns or product launches.
Acceptance Criteria
- Shared ownership of Story Spine across leadership and marketing.
- Clear differentiation statements validated with team or early client feedback.
Duration
- 4-6 weeks
Narrative Readiness Pack: Turn the story into a plan
Purpose
- Translate the strategic narrative into a usable guide for teams and partners.
Business Impact
- Ensures agencies and sales/marketing teams can engage prospects consistently, improving first-touch connection and downstream conversion.
Deliverables
- Messaging Brief: key principles, do’s & don’ts, tone of voice.
- Audience Alignment Guide: segments, triggers, and needs distilled from Storybuilding.
- Creative Brief Template: agency-ready foundation for execution.
Acceptance Criteria
- Teams confirm ability to brief agencies and new hires with confidence.
- First partner brief reviewed and aligned to the Story Spine.
- Tagline validated internally for resonance, meaning, and differentiation.
Duration
- 4-6 weeks
Or start small… for free.
Get a fresh pair of eyes on your brand.
Choose a free session.
Recognition
In just one hour, you’ll see your audience with new eyes—and walk away with 2–3 story shifts that make your message resonate instantly.
Different Category
In this session, we’ll uncover what truly sets your brand apart—whether you’re stuck in the wrong category or ready to create a new one.
Projection
We’ll test whether your customers can actually picture themselves in your brand’s story—or if it’s still too abstract to stick.
Speaker for hire.
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