Services
How we can work together
Depending on your aspirations, your challenges, and your situation, we can build the perfect collaboration.
Narrative Diagnostic: Assess your current story
Purpose
- Rapidly assess how the organization’s story is told today, where it fragments, and where gaps exist.
Business Impact
- Identifies why campaigns fail to connect, helping teams avoid wasted spend and missed engagement.
Deliverables
- Narrative Map of current messages across teams.
- Fragmentation Score measuring consistency vs. drift.
- Prioritized Gap List highlighting the top issues blocking clarity.
Acceptance Criteria
- Leadership sign-off on the current-state narrative map.
- Agreement on top three narrative gaps to resolve.
Duration
- 2-3 weeks
Story Spine Workshop: Build the company’s story
Purpose
- Define the company’s story spine that aligns leadership and sets the foundation for all messaging.
Business Impact
- Builds the shared narrative that improves targeting, sharpens positioning, and creates the foundation for stronger client engagement, which improves downstream conversion.
Deliverables
- One-page Story Spine (Who we serve, Why it matters, What we stand for, How we are different).
- Stakeholder Canvas outputs for primary audiences.
- Draft Story Canvas capturing Recognition, Perception, and Projection.
Acceptance Criteria
- Shared ownership of Story Spine across leadership and marketing.
- Clear differentiation statements validated with team or early client feedback.
Duration
- 4-6 weeks
Narrative Readiness Pack: Turn the story into a plan
Purpose
- Translate the strategic narrative into a usable guide for teams and partners.
Business Impact
- Ensures agencies and sales/marketing teams can engage prospects consistently, improving first-touch connection and downstream conversion.
Deliverables
- Messaging Brief: key principles, do’s & don’ts, tone of voice.
- Audience Alignment Guide: segments, triggers, and needs distilled from Storybuilding.
- Creative Brief Template: agency-ready foundation for execution.
- Tagline Creation: not just a catchy line, but a distilled expression of meaning, loaded with the narrative’s core. Designed to endure, travel across contexts, and anchor campaigns or product launches.
Acceptance Criteria
- Teams confirm ability to brief agencies and new hires with confidence.
- First partner brief reviewed and aligned to the Story Spine.
- Tagline validated internally for resonance, meaning, and differentiation.
Duration
- 4-6 weeks
Or start small… for free.
Get a fresh pair of eyes on your brand.
Choose a free session.
Recognition
In just one hour, you’ll see your audience with new eyes—and walk away with 2–3 story shifts that make your message resonate instantly.
Different Category
In this session, we’ll uncover what truly sets your brand apart—whether you’re stuck in the wrong category or ready to create a new one.
Projection
We’ll test whether your customers can actually picture themselves in your brand’s story—or if it’s still too abstract to stick.
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