How will you get there?

Workshops that help plan your strategy, notably digital
 
Your assumptions

Your assumptions

Your whole playbook is based on a number of explicit and implicit assumptions. What are they, really? What if they were incorrect? What risk are you taking?
Let’s map out your assumptions and see what we can do about them.
Digital Marketing

Digital Marketing

Does your digital strategy connect to your business goals? Does it represent your brand? Do you overly rely on “like”s?
Let’s map a strategy to pull your customers through the full funnel of Acquisition, Activation, Retention, Revenue and Referral.
Traction channels

Traction channels

How do you reach your prospects and customers? Do you rely on the same old methods? What could you do differently?
Let’s explore the check-list of dozens of channels in ten categories to pick the three most promising to test.
Social Marketing

Social Marketing

Where are your customers? Do you know? Are they somewhere less crowded than facebook?
There are a hundred different social channels, each with their characteristics and sometimes niche market to explore.

Workshops

We avoid group-think, last-is-best, loudest-is-best and HiPPO (highest paid person’s opinion). We make it easy for every last one of you to express his or her ideas.

We challenge, we grade, we scope, we prioritise.

We use canvases and post-it notes.

 

Value Proposition

Business Model

Innovation DNA

5 Bold Steps Vision

Cover Story

Context

Customer Journey

Design Criteria

Assumption Mapper Matrix

Brand Thinking

Customer Hapiness

Digital Marketing

Innovation Matrix

Persona

Riskiest Assumptions

Your first workshop costs CHF 100

Here's the deal:

  • We choose together a workshop that makes the most sense for your situation
  • You pick a group of relevant people in your organisation and free up a half day
  • We come and facilitate the 3-4 hour workshop at your offices
  • You pay us CHF 100

Why?

  • We get to show off our value
  • What better way to get to know each other?

A few conditions:

  • You are based in or near Geneva or Vaud
  • Your company employs more than 10 people
  • Just one CHF 100 workshop per company
  • If you are satisfied, you write a testimonial!

Happy clients

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John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.

-Karen Bhavnani, Innovation and Implementation Manager, MCI Group

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Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.

-Christophe Monnier, Directeur Linalis

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Starting ACTAGIS, we knew that digital channels are indispensable to business development. Mardi has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!

-Jeff Primus, CEO ACTAGIS

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John quickly understood the needs of my company, as well as those of one of the companies I chair: understanding the business model, analyzing the profile and needs of customers, the quality of the message, and sensitivity to the "touch and feel" of the digital vector. Returns from customers and prospects are excellent and business is boosted. In the current environment of profound changes in the way of addressing its customers/prospects, the need to review and modernize one's approach is essential! Standpoint is here to help you.

-Serge Ledermann, 1959 Advisors

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John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer. Every-time we see him, we leave with a big confident smile on our faces. 🙂

-Jovana Rotula, Marc Trillou, Founders TieTalent

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Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.

-Florian Bersier, Founder Gmelius

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John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.

-Quantreex team

Quote Image

John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.

-Karen Bhavnani, Innovation and Implementation Manager, MCI Group

Quote Image

John quickly understood the needs of my company, as well as those of one of the companies I chair: understanding the business model, analyzing the profile and needs of customers, the quality of the message, and sensitivity to the "touch and feel" of the digital vector. Returns from customers and prospects are excellent and business is boosted. In the current environment of profound changes in the way of addressing its customers/prospects, the need to review and modernize one's approach is essential! Standpoint is here to help you.

-Serge Ledermann, 1959 Advisors

Quote Image

Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.

-Christophe Monnier, Directeur Linalis

Quote Image

John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer. Every-time we see him, we leave with a big confident smile on our faces. 🙂

-Jovana Rotula, Marc Trillou, Founders TieTalent

Quote Image

Starting ACTAGIS, we knew that digital channels are indispensable to business development. Mardi has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!

-Jeff Primus, CEO ACTAGIS

Quote Image

John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.

-Quantreex team

Quote Image

Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.

-Florian Bersier, Founder Gmelius

Contact us

What is your biggest challenge to move forward and position your company for the long-term?

We will come and see you with pleasure. If you are busy, we can setup a conversation on the phone, Skype, Whatsapp, Facetime or Google Hangout.

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