Who we are
John Elbing and his network of experts



John Elbing
CSO Customer Standpoint Officer
Born in the US, raised in Switzerland, I have zigged and zagged through many different professions, jobs and training programs, building an expansive toolkit to help you grow your business, such as Design Thinking and over a hundred workshop formats.
I have an MS in Computer Science, an MBA in finance and several certifications, notably in the business storytelling framework StoryBrand. I have worked in digital marketing and project and change management and launched two startups. I have coached over a hundred startups.
In addition to Standpoint, I teach Business Models, Social Media Marketing and Digital transformation at the Haute Ecole de Gestion, Crea, Innosuisse, Venturelab, UCreate and EU Business School.
Check out my LinkedIn profile.
Geneva, Switzerland
You
Our customers have great products and services, but they are frustrated with not being more successful.
We get it.
We help them truly understand their customer and build their story, which becomes the foundation for all their marketing.
This clear message resonates with their audience and they grow their business. Sometimes by a lot.
We work especially well with companies who are at the brink of change but need a little help managing the path. They need to stay in pace with their changing environment and be bold.
Us
Half coach, we accompany you. Half consultant, we get things done. We have helped over 100 companies and startups.
You will work with real experts in their field.
We are experts in storytelling, business strategy, (digital) marketing, entrepeneurship and innovation management. But to understand your business, we bring broader skills: IT, finance, business models, marketing, project and change management.
And also, empathy, workshop facilitation, tools such as Design Thinking, teaching, availability and efficiency.
Let’s work together
We have packaged a series of workshops to boost your understanding of your customers, to create a powerful story that resonates and prepares the blueprint for your marketing. We also can build your marketing assets.
We also are there, with you, to take on your biggest challenge. Tell us more.
We are committed to helping you grow your business, so you can stop feeling frustrated. The process is simple: understand your customer, build your story and deploy it in your marketing.
Once you schedule a workshop, you’ll have taken the first step to stand out in your market. We believe quality deserves success. We help you clarify your message so that you can attract more customers.
Schedule a workshop so we can get started.
Happy clients
Let's start a conversation and see if we would benefit from working together


My 100% unconditional no‑invoice guarantee
©2019 Standpoint, Geneva, Switzerland