Who we are
John Elbing and his network of experts
John Elbing
CSO Customer Standpoint Officer
Born in the US, raised in Switzerland, I have zigged and zagged through many different professions, jobs and training programs, building an expansive toolkit to help you grow your business, such as Design Thinking and over a hundred workshop formats.
I have an MS in Computer Science, an MBA in finance and several certifications, notably in the business storytelling framework StoryBrand. I have worked in digital marketing and project and change management and launched two startups. I have coached over a hundred startups.
In addition to Standpoint, I teach Business Models, Social Media Marketing and Digital transformation at the Haute Ecole de Gestion, Crea, Innosuisse, Venturelab, UCreate and EU Business School.
Check out my LinkedIn profile.
Geneva, Switzerland
You
Our customers have great products and services, but they are frustrated with not being more successful.
We get it.
We help them truly understand their customer and build their story, which becomes the foundation for all their marketing.
This clear message resonates with their audience and they grow their business. Sometimes by a lot.
We work especially well with companies who are at the brink of change but need a little help managing the path. They need to stay in pace with their changing environment and be bold.
Us
Half coach, we accompany you. Half consultant, we get things done. We have helped over 100 companies and startups.
You will work with real experts in their field.
We are experts in storytelling, business strategy, (digital) marketing, entrepeneurship and innovation management. But to understand your business, we bring broader skills: IT, finance, business models, marketing, project and change management.
And also, empathy, workshop facilitation, tools such as Design Thinking, teaching, availability and efficiency.
Let’s work together
We have packaged a series of workshops to boost your understanding of your customers, to create a powerful story that resonates and prepares the blueprint for your marketing. We also can build your marketing assets.
We also are there, with you, to take on your biggest challenge. Tell us more.
We are committed to helping you grow your business, so you can stop feeling frustrated. The process is simple: understand your customer, build your story and deploy it in your marketing.
Once you schedule a workshop, you’ll have taken the first step to stand out in your market. We believe quality deserves success. We help you clarify your message so that you can attract more customers.
Schedule a workshop so we can get started.
Happy clients
John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.
Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.
Starting ACTAGIS, we knew that digital channels are indispensable to business development. Standpoint has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!
John quickly understood the needs of my company: understanding the business model, analyzing the profile and needs of customers, the quality of the message, and sensitivity to the "touch and feel" of the digital vector. Returns from customers and prospects are excellent and business is boosted.
John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer.
Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.
John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.
I’m pleased to have worked with John Elbing at Standpoint on my storytelling and strategic positioning. We conducted multiple sessions via video and that format worked above expectation, really powerful and efficient use of time. John went deep into my companies situation. He clearly understands tech, product and the business challenges that a company like mine faces. John then has a real knack for synthesising this context, applying a couple of really powerful frameworks, and has shepherded me to a place where my message is a lot clearer and customers will find it a lot easier to listen….an easy story is a better story! Thank you John, I look forward to working with you again.
John has become a valued marketing partner for BlueBotics. We worked with him to update our brand messaging in the Storybrand style. Instantly respected by our entire team, he both carefully guided and brought a fresh (but relevant) perspective to these brainstorms. He helped us to define, in particular, our customers’ key challenges in a way that speaks to anyone. We’ve since used John’s consultancy to stress-check our plans for our messaging rollout and I can imagine this won’t be the last time we enlist his expertise.
John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.
John quickly understood the needs of my company, as well as those of one of the companies I chair: understanding the business model, analyzing the profile and needs of customers, the quality of the message, and sensitivity to the "touch and feel" of the digital vector. Returns from customers and prospects are excellent and business is boosted. In the current environment of profound changes in the way of addressing its customers/prospects, the need to review and modernize one's approach is essential! Standpoint is here to help you.
Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.
John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer. Every-time we see him, we leave with a big confident smile on our faces. 🙂
Starting ACTAGIS, we knew that digital channels are indispensable to business development. Mardi has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!
John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.
Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.
I’m pleased to have worked with John Elbing at Standpoint on my storytelling and strategic positioning. We conducted multiple sessions via video and that format worked above expectation, really powerful and efficient use of time. John went deep into my companies situation. He clearly understands tech, product and the business challenges that a company like mine faces. John then has a real knack for synthesising this context, applying a couple of really powerful frameworks, and has shepherded me to a place where my message is a lot clearer and customers will find it a lot easier to listen….an easy story is a better story! Thank you John, I look forward to working with you again.
John has become a valued marketing partner for BlueBotics. We worked with him to update our brand messaging in the Storybrand style. Instantly respected by our entire team, he both carefully guided and brought a fresh (but relevant) perspective to these brainstorms. He helped us to define, in particular, our customers’ key challenges in a way that speaks to anyone. We’ve since used John’s consultancy to stress-check our plans for our messaging rollout and I can imagine this won’t be the last time we enlist his expertise.
Let's start a conversation and see if we would benefit from working together
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