Who we are

The skills you need. And a little bit more.
John Elbing

John Elbing

CCO (Chief Change Officer)

I am American and European; logical, but driven by my gut feeling; outgoing and a hermit; a public speaker plagued with stage fright; organised, but daring; curious, always learning, reading a book a week. I’m over 50, wear t-shirts and love cats and gadgets.

I have an MS in Computer Science, an MBA in finance, have worked in project and change management and digital marketing and launched two startups. In addition to Standpoint, I teach graduate (Business Models), undergraduate (Social Media Marketing) and continuous training (Digital transformation) at the Haute Ecole de Gestion in Geveva, Venturelab and EU Business School.

Geneva, Switzerland

You

With my network of experts, I have worked with all kinds of companies, from fledging and booming startups, tiny, small and medium size companies, large enterprises.

My ideal customer is one at the brink of change but needing a little help managing the steering wheel. They need to grow, choose a path, catch up with their changing environment.

We work at your pace to help you step back, reassess, adapt, plan and implement change.

Us

Half coach, we accompany you. Half consultant, we get things done.

We are experts in business strategy, digital marketing, startups and innovation management. But to understand your business, we bring broader skills: IT, finance, business models, marketing, project and change management.

But also, empathy, active listening, teaching, availability, patience and efficiency.

Our customers are varied. We learn from all of you. And everyone benefits. Our passion is in the loop: analysis, solution, evaluation, learning.

Let’s work together

We work with you over time. We bring you solutions tailored to your needs and your budget. We are dedicated to your business, every week, for just the right amount of time.

Interested in working with us? Use the contact form below. Let’s talk!

Happy clients

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Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.

-Florian Bersier, Founder Gmelius

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John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.

-Quantreex team

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Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.

-Christophe Monnier, Directeur Linalis

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Starting ACTAGIS, we knew that digital channels are indispensable to business development. Mardi has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!

-Jeff Primus, CEO ACTAGIS

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John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer. Every-time we see him, we leave with a big confident smile on our faces. 🙂

-Jovana Rotula, Marc Trillou, Founders TieTalent

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John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.

-Karen Bhavnani, Innovation and Implementation Manager, MCI Group

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John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.

-Karen Bhavnani, Innovation and Implementation Manager, MCI Group

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Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.

-Christophe Monnier, Directeur Linalis

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Starting ACTAGIS, we knew that digital channels are indispensable to business development. Mardi has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!

-Jeff Primus, CEO ACTAGIS

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Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.

-Florian Bersier, Founder Gmelius

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John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.

-Quantreex team

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John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer. Every-time we see him, we leave with a big confident smile on our faces. 🙂

-Jovana Rotula, Marc Trillou, Founders TieTalent

Let’s talk

I would love to hear about your biggest challenge.

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