We want you to better understand your customer, build their story in relation to your company and renew your marketing.
We are sharing our methods, tools, canvases, workshop formats, inspiring business models, potent behavior biases, surprisingly good (or bad) marketing examples, interesting news and new technology.
We hope you leverage it all to grow your business.
When it comes time to really understand your customers, including their jobs-to-be-done, pains, and gains, as well as your offer to them, the Value Proposition Canvas, developed by Alex Osterwalder at Strategyzer, is one of the best tools available to help you in this regard.
Businesses have trouble explaining what they do. The book "Building a Story Brand", by Donald Miller, was an eye-opener for me. The StoryBrand framework helps companies clarify their message and be understood by their customers.
I was inspired to the point of going to Nashville to get certified.
So, at least read the book.