Session
Supercharge your Lead Generation
Great lead generation boosts your business.
Explore a large set of alternative traction channels and implement a structured process to continually improve your lead generation.
Revisit your segmentation, identify your target roles, define specific scenarios, select your top channels and test. You will set up a process to fill the top of your funnel with high potential prospects.
Pre-requirement
Your marketing is based on your Value Proposition. It is important to understand your customer, target your offer and have a strong narrative structure.
Value Proposition Clarity Mission
Step 1
Targeted Scenarios
Match their mindset
Based on your main customer segmentation, we will dig into the roles of the actual people you want to connect with: their role within their company and in relation to your product.
For the important roles of the target segments, we will list the main goals and pains to identify the most promising engagement topics.
We will craft targeted scenarios to be implemented in your lead generation efforts.
Step 2
Traction Channel Exploration
Broaden the options
We call Traction Channels, the different ways of reaching your target customer and gaining traction.
Based on dozens of examples in ten categories, we will ideate how each one could be pertinent to your situation, taking into account where your customers are.
We will select the three with the highest perceived potential to start your testing process.
Step 3
Iterative Process Initiation
Build – Measure – Learn
For each segment/role/scenario/channel group, we will define an iterative process:
- Build a marketing action, e.g. a campaign
- Fix measurable goals
- Run for a fixed period
- Analyse the results
- Continuously improve: Increase, keep, trash.
Fact sheet
Goal
Build a strong marketing foundation based on focused scenarios that will engage your target audience.
Put in place an iterative process to test and improve your lead generation.
Deliverables
Strategic report
- Customer segments / roles / scenarios
- Ranked proposed traction channels
- Iterative process draft
Format
Depending on the scope, 2 to 4 half-day interactive workshops, spaced one every 1-2 weeks.
With management, marketing/communications staff and customer-facing team members.
Where
In real life, in workshop room, with whiteboards, post-its. In your offices or in a rented space.
Online collaborative Zoom sessions with virtual whiteboards / post-its.
Option for hybrid sessions with multiple cameras and projector.
Internal focus?
Develop your problem-solving skills
Problem-solving is the source of all new inventions and the basis of market economies, continuous improvement, communication and learning.
