Strategy

We help you level up your marketing strategy

Your marketing depends on more aspects than you think: changing customer needs and behaviors, new business models, new competitors, innovation & ideation, digital transformation, change management, employee motivation, …

We have curated and fine-tuned a wide toolbox of methods to help you build your strategy.

Customer Standpoint Marketing Audit

Customer Standpoint Marketing Audit

Your leads do not really know your company and what you do. You think your marketing is clear, obvious. Maybe your customers don’t. If they don’t, you are losing business. We analyse your publicly available marketing material from the standpoint of potential clients. You receive a two-page report containing:
  • General perception
  • Points of confusion or doubt
  • Important missing elements
  • Recommended steps
Customer Standpoint Marketing Audit

CHF 1’900.-

CHF 900.-

Workshop Customer Standpoint

Workshop

Customer Standpoint

You think you know your clients. If you are actually wrong or blind to certain important parts, you are losing business. To really satisfy your clients and to reliably attract new ones, you need to truly understand your customer. During this one-day workshop, we work together with your management team, key employees and, whenever possible, with existing customers, on five exercises to define the company’s Value Proposition. We extensively analyse the customer’s standpoint and how the company delivers on it with the best possible experience. Two experienced facilitators will pilot this day. We deliver the company’s Value Proposition composed of:
  • Prioritised customer needs
  • Extension of offer to full customer experience
  • Company’s strengths
Workshop Customer Standpoint
Value Proposition from the Customer’s Standpoint

CHF 5’900.-

Workshop Your Context, Your Vision

Workshop

Your Context, Your Vision

Why are you doing what you are doing? What do you want to accomplish? Can you express it clearly? Can each and every employee express it clearly. If you can’t, or if your employees can’t, you are just in your routine. It can be a good routine, but you are missing out on a strong motivator. During this one-day workshop, we work together with your management team on a sequence of 6-7 exercises to give clarity to the company’s situation and its aspiration to define the starting point of the growth process. This workshop is especially powerful following the previous workshop “Customer Standpoint”, with the new perspective defined in Value Proposition from the Customer Standpoint. We deliver:
  • Brand summary
  • Risks and opportunities
  • Customer segmentation and offer
Workshop Your Context, Your Vision
Your Context, Your Vision, Clarified

CHF 3’900.-

Workshop Company Storytelling

Workshop

Marketing Storytelling

How do you talk about what you do? If you ramble, if you just describe your activities, you are not clearly communicating your purpose. To grow your business, you have to carefully craft the story you are telling. With the output of the workshops “Customer Standpoint” and “Your Context, your Vision”, we work behind the scenes to prepare variants of the company’s one-liner and story script. Then, during this one-day workshop, we work together with your management team to find the company’s voice and finalize the company’s story. We define the sub-story for each product line. We deliver:
  • Company one-liner
  • Company story script
  • Product specific scripts
Workshop Company Storytelling
Your company’s Storytelling to Boost your Marketing

CHF 5’900.-

Marketing strategy & detailed plan

Based on everything we have learned, on your story and your goals, we build a digital marketing strategy and detailed execution plan.

We can also help you share your story with everyone in your company

Customer segmentation

Shared story

Your story should be shared by each employee of your company and become their story. This allows each person to talk about what you do.
Customer segmentation

New standpoint

We help you become less product-focused and more customer-centric. At each level of the company.
Value Proposition

Change management

A clear story shared by each and every person in your company is motivating, but it is also a powerful marketing tool in and of itself.

We can widen the scope

Customer segmentation

Innovation / ideation workshops

Stuck? With over 30 curated canvases and workshop formats at our disposal, we have the right tools to help you come up with the next idea, the next product or the next service.

Customer segmentation

Prototyping & Validation

Derisk your next initiative. We have curated dozens of experiments to help you validate your project, that are fast and cheap. Never build something no one wants again.
Value Proposition

Change management

Change creates fear and resistance. Be it technology, procedures or cultural change, we help you create buy-in and adoption. We manage the process from defining the KPIs to measuring the success.

Then we boost your marketing!

Tell us about your issues, we can help

Customer segmentation

Digital disruption

Value Proposition

Changes in customer behaviour

Customer segmentation

New business models

Customer segmentation

New competitors

Customer segmentation

Something you need to work out...

Let’s start a conversation and see if we would benefit from working together

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