Startup Coaching

Method, bravery and accountability.

Method

Startups are complicated. There is always something else to think about. If you are cruising along comfortably, you have forgotten a dozen things.

The Lean Startup method is the proven method to reduce your risk and improve your chances of success.

Here is a list of things we can work through together. And there are many more.

Partners

We coach startups through Innosuisse (ex-CTI Startup) and Fongit.

Founder agreement

Founder agreement

Your co-founders are your best friends. What could possibly go wrong?
Slicing Pie

Slicing Pie

Do you already know how much each co-founder will contribute?
Value Proposition

Value Proposition

Who is your customer and what are their jobs, pains & gains?
Innovation accounting

Innovation accounting

Build – Measure – Learn. Define and test your hypothesis.
Innovation accounting

Business Model

Clearly describe your customer relationships, your partners, activities and your revenue and cost structures…
Customer Discovery

Customer Discovery

Get out of the building. Go talk to people. Really understand what makes them tick.
Solution / Problem Fit

Problem / Solution Fit

You need to learn if there is a real problem and if you can solve it.
MVP

MVP

Minimum Viable Product. Learn as you build. Fail cheap.
Test mindset

Test mindset

Probably the most important characteristic for an entrepreneur. Be data driven. Always be testing.
Test mindset

Digital Marketing

How are you going to reach your customers and engage them with your product?
Metrics

Metrics

Don’t get complacent with vanity metrics. Learn what to measure.
Pivot

Pivot

Not getting the interest you expected. What can you change in your product or business model?
Pricing

Pricing

How do you optimise the value that you capture from your customers? It’s tricky…
Customer Validation

Customer Validation

Do you really know who your customer is? Test, you might be surprised.
Sales

Sales

Marketing isn’t everything, sometimes good old sales are needed.
Incorporation

Incorporation

Doing it right makes everything easier down the road.
Company culture

Company culture

Your company is the group of people that come together to get things done.
Finance

Finance

Money is key. Manage it well.
Legal

Legal

Boring. But don’t skip this very important component.
Hiring

Hiring

Pick your first employees with care. Do their job first.
Fund raising

Fund raising

We know you’re already thinking about it. Don’t rush. Do it right. Know how to talk about your project.
Scaling

Scaling

You have a great product/market fit, it’s time to scale. Watch out, premature scaling is a major source of failure.
Project management

Project management

There is the “spinning plates” method… Get organised.
Time management

Time management

After money, time is your most important asset. Spend it strategically.
Bravery

Bravery

Quitting your day job, standing up to the naysayers, believing in yourself, getting out of the building to talk and listen, not waiting for perfection, confronting the world, getting back up, asking for help, all takes bravery.

It’s hard to be brave on your own.

Luke Skywalker could not succeed without Yoda. We can be your Yoda.

We will push you, support you and keep you accountable through the difficult, essential and ultimately empowering steps to success.

With our coaching, you will build the confidence and the energy to get out there and do what it takes.

Accountability

Accountability

Sometimes your own willpower is just not enough. External accountability is here to help.

We set up a weekly routine. What are the most important things you need to get done next week? Read “how will you learn the most”, “reduce risk the most” ? Did you accomplish what you planned? Why not? What should you do differently?

Accountability
How

How does it work?

Coaching is frequent and regular, somewhere between a half-day a week and a half-day a month.

Coaching means proximity. We actually meet face-to-face most of the time. We also use Skype, email or even Whatsapp.

Coaching is closer to teaching than doing. The point is to ask the tough questions, transfer skills and keep you going.

Coaching has a short or medium-term goal. We are here to get something done.

CTI STartup

Innosuisse (ex-CTI) Officially Accredited Startup Coach

Gmelius

Example of startup coached through CTI Startup

Fongit

Startup Coach in residence

Kejako

Example of startup coached through Fongit

Happy clients

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John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.

-Karen Bhavnani, Innovation and Implementation Manager, MCI Group

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Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.

-Christophe Monnier, Directeur Linalis

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Starting ACTAGIS, we knew that digital channels are indispensable to business development. Mardi has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!

-Jeff Primus, CEO ACTAGIS

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John quickly understood the needs of my company, as well as those of one of the companies I chair: understanding the business model, analyzing the profile and needs of customers, the quality of the message, and sensitivity to the "touch and feel" of the digital vector. Returns from customers and prospects are excellent and business is boosted. In the current environment of profound changes in the way of addressing its customers/prospects, the need to review and modernize one's approach is essential! Standpoint is here to help you.

-Serge Ledermann, 1959 Advisors

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John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer. Every-time we see him, we leave with a big confident smile on our faces. 🙂

-Jovana Rotula, Marc Trillou, Founders TieTalent

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Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.

-Florian Bersier, Founder Gmelius

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John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.

-Quantreex team

Quote Image

John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.

-Karen Bhavnani, Innovation and Implementation Manager, MCI Group

Quote Image

John quickly understood the needs of my company, as well as those of one of the companies I chair: understanding the business model, analyzing the profile and needs of customers, the quality of the message, and sensitivity to the "touch and feel" of the digital vector. Returns from customers and prospects are excellent and business is boosted. In the current environment of profound changes in the way of addressing its customers/prospects, the need to review and modernize one's approach is essential! Standpoint is here to help you.

-Serge Ledermann, 1959 Advisors

Quote Image

Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.

-Christophe Monnier, Directeur Linalis

Quote Image

John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer. Every-time we see him, we leave with a big confident smile on our faces. 🙂

-Jovana Rotula, Marc Trillou, Founders TieTalent

Quote Image

Starting ACTAGIS, we knew that digital channels are indispensable to business development. Mardi has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!

-Jeff Primus, CEO ACTAGIS

Quote Image

John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.

-Quantreex team

Quote Image

Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.

-Florian Bersier, Founder Gmelius

We want to hear from you.

Are you ready to grow? Let’s talk about your future success.

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