Our Services

There is more than your marketing: employee motivation, change management, innovation / ideation, digital transformation, changing customer behaviors, new business models, new competitors, …

Our Services

There is more than your marketing: employee motivation, change management, innovation / ideation, digital transformation, changing customer behaviors, new business models, new competitors, …

Customer Standpoint Marketing Audit

Do you know how your potential customers see you? Wouldn't it good to know?

We analyse your publicly available marketing material from the standpoint of potential clients.

You receive a two-page report containing:

General perception
Points of confusion or doubt
Important missing elements
Recommended steps

Request your audit

CHF 1'900.-

CHF 900.-

Request your audit

Workshop

Customer Standpoint

To really satisfy your clients and to reliably attract new ones, you need to truly understand your customer.

During this one-day workshop, we work together with your management team, key employees and, whenever possible, with existing customers, on five exercises to define the company's Value Proposition.

We extensively analyse the customer's standpoint and how the company delivers on it with the best possible experience.

Two experienced facilitators will pilot this day.

We deliver the company's Value Proposition composed of:

Prioritised customer needs
Extension of offer to full customer experience
Company's strengths

Schedule a workshop

Value Proposition from the Customer's Standpoint

CHF 5'900.-

Schedule a workshop

Workshop

Your Context, Your Vision

To know how to get somewhere, you need to know where you are coming from and to know more precisely where you want to go.

During this one-day workshop, we work together with your management team on a sequence of 6-7 exercises to give clarity to the company's situation and its aspiration to define the starting point of the growth process.

This workshop is especially powerful following the previous workshop "Customer Standpoint", with the new perspective defined in Value Proposition from the Customer Standpoint.

We deliver:

Brand summary
Risks and opportunities
Customer segmentation and offer

Schedule a workshop

Your Context, Your Vision, Clarified

CHF 3'900.-

Schedule a workshop

Workshop

Company Storytelling

To grow your business, you have to carefully craft the story you are telling.

With the output of the workshops "Customer Standpoint" and "Your Context, your Vision", we work behind the scenes to prepare variants of the company's one-liner and story script.

Then, during this one-day workshop, we work together with your management team to find the company's voice and finalize the company's story. We define the sub-story for each product line.

We deliver:

Company one-liner
Company story script
Product specific scripts

Schedule a workshop

Your company's Storytelling to Boost your Marketing

CHF 5'900.-

Schedule a workshop

Core Marketing Material Development

You are now knowledgeable about your customers and the story you will tell them. How and where do you use it?

Based on the company’s Value Proposition and its Story Script, we develop the following core marketing assets, optimized for conversion and growth:

Your website wireframe (structure and copy for the main pages). This is the blueprint to be used by our or your graphic designer.
A lead-generating PDF to feed your sales funnel
A nurture email campaign
A sales letter template

Custom pricing

We can also help you share your story with everyone in your company

Shared story

Your story should be shared by each employee of your company and become their story. This allows each person to talk about what you do.

New standpoint

We help you become less product-focused and more customer-centric. At each level of the company.

Change management

A clear story shared by each and every person in your company is motivating, but it is also a powerful marketing tool in and of itself.

Here are a few other services we offer

Innovation / ideation workshops

Stuck? With over 30 curated canvases and workshop formats at our disposal, we have the right tools to help you come up with the next idea, the next product or the next service.

Change management

Change creates fear and resistance. Be it technology, procedures or cultural change, we help you create buy-in and adoption. We manage the process from defining the KPIs to measuring the success.

Website creation

We built the wireframe, we know your story. We have brilliant graphic designers and web developers in our network who would be happy to deliver the final product. We manage the project to give you complete peace of mind.