Customer Standpoint Marketing Audit

Your leads do not really know your company and what you do. You think your marketing is clear, obvious. Maybe your customers don't. If they don't, you are losing business.

We analyse your publicly available marketing material from the standpoint of potential clients.

You receive a two-page report containing:

• General perception
• Points of confusion or doubt
• Important missing elements
• Recommended steps

Workshop

Customer Standpoint

You think you know your clients. If you are actually wrong or blind to certain important parts, you are losing business.

To really satisfy your clients and to reliably attract new ones, you need to truly understand your customer.

During this one-day workshop, we work together with your management team, key employees and, whenever possible, with existing customers, on five exercises to define the company's Value Proposition.

We extensively analyse the customer's standpoint and how the company delivers on it with the best possible experience.

Two experienced facilitators will pilot this day.

We deliver the company's Value Proposition composed of:

• Prioritised customer needs
• Extension of offer to full customer experience
• Company's strengths

Workshop

Your Context, Your Vision

Why are you doing what you are doing? What do you want to accomplish? Can you express it clearly? Can each and every employee express it clearly.

If you can't, or if your employees can't, you are just in your routine. It can be a good routine, but you are missing out on a strong motivator.

During this one-day workshop, we work together with your management team on a sequence of 6-7 exercises to give clarity to the company's situation and its aspiration to define the starting point of the growth process.

This workshop is especially powerful following the previous workshop "Customer Standpoint", with the new perspective defined in Value Proposition from the Customer Standpoint.

We deliver:

• Brand summary
• Risks and opportunities
• Customer segmentation and offer

Workshop

Company Storytelling

How do you talk about what you do? If you ramble, if you just describe your activities, you are not clearly communicating your purpose.

To grow your business, you have to carefully craft the story you are telling.

With the output of the workshops "Customer Standpoint" and "Your Context, your Vision", we work behind the scenes to prepare variants of the company's one-liner and story script.

Then, during this one-day workshop, we work together with your management team to find the company's voice and finalize the company's story. We define the sub-story for each product line.

We deliver:

• Company one-liner
• Company story script
• Product specific scripts

Grow your business

You are now knowledgeable about your customers and the story you will tell them. If you don’t adapt your marketing, you will not attract more customers.

Based on the company’s Value Proposition and its Story Script, we develop the following core marketing assets and processes, optimized for conversion and growth:

• Your website wireframe (structure and copy for the main pages). This is the blueprint to be used by our or your graphic designer.
• A lead-generating campaign
• A lead-generating PDF to feed your sales funnel
• A nurture email campaign
• A sales letter template