Innovation Management

A startup mindset for established companies

Different context

Innovation, in an established company, doesn’t play by the same rules as other projects.

You go against long-standing procedures. You can’t measure success with dollars and market share, but with user engagement. You try new things, find different clients, explore new business models.

Real innovation, not incremental improvements, is managed somewhat like a little startup embedded in your company.

Some of the methods that work for startups, starting with “lean startup”, can also work for your established company. That’s where our entrepreneurial expertise comes into play.

Partners

We partner with Fongit, Geneva’s premier startup incubator, for our Innovation management projects.

Here are a few topics we can work on together to make innovation more than a buzz word for your company.

Ideation

Ideation

We faciltate workshops with you based on a constrained brainstorm technique. To get the most out of your ideas.
Design Thinking

Design thinking

Empathise, define the problem, ideate, prototype, test. Co-construct your product or service with your customer.
Metrics

Metrics

Don’t get complacent with vanity metrics. Learn what to measure.
Innovation accounting

Innovation accounting

Build – Measure – Learn. Define and test your hypothesis.
Value Proposition

Value Proposition

Who is your customer and what are their jobs, pains & gains?
Business Model Innovation

Business Model Innovation

Clearly describe your customer relationships, your partners, activities and your revenue and cost structures…
Customer Discovery

Customer Discovery

Get out of the building. Go talk to people. Really understand what makes them tick.
Open Innovation

Open Innovation

Learn to use external ideas and paths to market, not only your home-grown solutions.
MVP

MVP

Minimum Viable Product. Learn as you build. Fail cheap.
Pivot

Pivot

Not getting the interest you expected. What can you change in your product or business model?
Solution / Problem Fit

Solution / Problem Fit

You need to learn if there is a real problem and if you can solve it.
Innovation culture

Innovation culture

Innovation comes from the top and requires a cultural shift. Innovators are not rewarded in the same way.
Test mindset

Test mindset

Probably the most important characteristic for an entrepreneur. Be data driven. Always be testing.
Customer Validation

Customer Validation

Do you really know who your customer is? Test, you might be surprised.
Management Innovation

Management innovation

It’s not only about products and services. Your managers need to create the conditions to foster innovation.
Pitch coaching

Pitch coaching

Going against the company’s way of doing things reqiuires persuasion. Learn how to present your ideas to your boss.
Workshops

Ideation Workshops

Leave aside ongoing improvements to your products, services, delivery channels, business models, marketing and support. What is lurking out there beyond the logical next steps? Which new customers, new needs, new channels, new business models?

We avoid group-think, last-is-best, loudest-is-best and HiPPO (highest paid person’s opinion). We make it easy for every last one of you to express his or her ideas.

We challenge, we grade, we scope, we prioritise.

We use post-it notes.

5-day sprint

5-day sprint

Google Ventures, to help their startups, has perfected a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers.

We can apply this method with you and accelerate your learning by validating – or invalidating – one of your hypothesis in the field.

5-day sprint
Pitch training

Pitch Training

Even if your boss is the one that initiated the innovation process, it stays out of her comfort zone.

Learn how to communicate your project clearly, with conviction and poise. Just as importantly, learn how to listen to your audience, manage their questions and reassure them.

You have to earn the right to continue to make them uncomfortable. 

Workshops

We avoid group-think, last-is-best, loudest-is-best and HiPPO (highest paid person’s opinion). We make it easy for every last one of you to express his or her ideas.

We challenge, we grade, we scope, we prioritise.

We use canvases and post-it notes.

 

Value Proposition

Business Model

Innovation DNA

5 Bold Steps Vision

Cover Story

Context

Customer Journey

Design Criteria

Assumption Mapper Matrix

Brand Thinking

Customer Hapiness

Digital Marketing

Innovation Matrix

Persona

Riskiest Assumptions

Happy clients

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John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.

-Karen Bhavnani, Innovation and Implementation Manager, MCI Group

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Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.

-Christophe Monnier, Directeur Linalis

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Starting ACTAGIS, we knew that digital channels are indispensable to business development. Mardi has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!

-Jeff Primus, CEO ACTAGIS

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John quickly understood the needs of my company, as well as those of one of the companies I chair: understanding the business model, analyzing the profile and needs of customers, the quality of the message, and sensitivity to the "touch and feel" of the digital vector. Returns from customers and prospects are excellent and business is boosted. In the current environment of profound changes in the way of addressing its customers/prospects, the need to review and modernize one's approach is essential! Standpoint is here to help you.

-Serge Ledermann, 1959 Advisors

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John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer. Every-time we see him, we leave with a big confident smile on our faces. 🙂

-Jovana Rotula, Marc Trillou, Founders TieTalent

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Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.

-Florian Bersier, Founder Gmelius

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John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.

-Quantreex team

Quote Image

John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.

-Karen Bhavnani, Innovation and Implementation Manager, MCI Group

Quote Image

John quickly understood the needs of my company, as well as those of one of the companies I chair: understanding the business model, analyzing the profile and needs of customers, the quality of the message, and sensitivity to the "touch and feel" of the digital vector. Returns from customers and prospects are excellent and business is boosted. In the current environment of profound changes in the way of addressing its customers/prospects, the need to review and modernize one's approach is essential! Standpoint is here to help you.

-Serge Ledermann, 1959 Advisors

Quote Image

Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.

-Christophe Monnier, Directeur Linalis

Quote Image

John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer. Every-time we see him, we leave with a big confident smile on our faces. 🙂

-Jovana Rotula, Marc Trillou, Founders TieTalent

Quote Image

Starting ACTAGIS, we knew that digital channels are indispensable to business development. Mardi has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!

-Jeff Primus, CEO ACTAGIS

Quote Image

John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.

-Quantreex team

Quote Image

Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.

-Florian Bersier, Founder Gmelius

We would love to hear from you.

Interested in boosting your innovation capabilities? Contact us.

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