Design Thinking

Human-centric problem solving
Design Thinking is a design methodology that focuses on solutions to solve a problem. It is extremely useful for solving unclear or unknown complex problems, understanding human needs, reframing the problem in a human-centered way, creating many ideas during brainstorming sessions, and taking a hands-on approach in prototyping and testing.

1 – Empathize

Learn about your customer segments through observation and interviews.

2 – Define

Create a standpoint based on your stakeholders’ jobs, pains and gains.

5 – Test

Validate your solution by interacting with your customer.

3 – Ideate

Come up with creative solutions with brainstorming techniques.

4 – Prototype

Build a mockup of some of your solutions and show to others.

1 – Empathize

Learn about your customer segments through observation and interviews.

2 – Define

Create a standpoint based on your stakeholders’ jobs, pains and gains.

3 – Ideate

Come up with creative solutions with brainstorming techniques.

4 – Prototype

Build a mockup of some of your solutions and show to others.

5 – Test

Validate your solution by interacting with your customer.

Empathize

Learn about your customer segments through observation and interviews. Get out of the office and talk to your future customers and stakeholders.

Customer Safari

A Customer Safari in short means leaving the conference room, to go out and witness facts and realities yourself and with your colleagues that are far beyond typical customer data.

Context Map

The Context Map is a framework we use to help you understand the context, to map out the trends with your team, and share different perspectives. It will help you to look for drivers outside your own company and have a conversation about the forces that (could) shape your business now and in the future.

Customer Journey

The Customer Journey is a tool that helps us get insight into, track, and discuss how a customer experiences a problem you are trying to solve. How does this problem or opportunity show up in their lives? How do they experience it? How do they interact with you?

Divergent exploration

Define

Create a standpoint based on the jobs your stakeholders want to get done, but also their pains and gains.

Value Proposition

When it comes time to really understand your customers, including their jobs-to-be-done, pains, and gains, as well as your offer to them, the Value Proposition Canvas is one of the best tools available to help you in this regard.

Business Model

The business model canvas is a great tool to help you understand a business model in a straightforward, structured way. Using this canvas will lead to insights about the customers you serve, what value propositions are offered through what channels, and how your company makes money. 

Convergent definition

Ideate

Come up with creative solutions with brainstorming techniques.

Brainstorming

Brainstorming has pitfalls such as the “Highest Paid Person’s Opinion”. Numerous techniques can avoid these traps and considerably expand the range of ideas.

Creative Matrix

When you’re finding that everyone’s ideas are falling in and around the same areas of exploration, it’s time to expand the boundaries of your thinking. This is a perfect time to use a creative matrix.

Business Model Ideation

The Business Model Canvas is the perfect starting point to explore potential variations, through creative techniques: Epicenters, Follow Patterns, Freshwatching, Remove your core, and more.

Divergent creativity

Prototype

Build a mockup of some of your solutions and show to others to gain valuable insights.

Sketching

You don’t have to be an artist or a designer to benefit from sketching. Visual thinking can help to trigger and develop ideas that discussion and writing might otherwise leave unturned. Group sketching involves participants building on each other’s ideas.

Prototyping

Simply put, prototyping is the art and science of faking it before making it, where ‘it’ refers to an innovative product or service. Prototyping is used to make value propositions tangible and concrete. It helps you test a certain aspect of the product or service you have in mind. 

Convergent realization

Test

Validate your solution by interacting with your customer.

4 Pivots

When you discover your solution is flawed, you need to adapt: that’s a pivot.

Here are four flavours of pivot:

  • Solve a different problem
  • Choose a different customer segment
  • Change your revenue model
  • Choose a different market

Experimentation

Once you’ve found your riskiest assumptions you’ll need a way to figure out how best to test and measure them in a quantitative way. The experiment canvas provides a straightforward way to break down your assumptions into measurable, observable, experiments.

Validation

With your experiments in place, it’s time to start testing them and tracking the progress over time. Sometimes your tests will return positive, sometimes negative. Along the way you’ll iterate – adding and changing as you go. This tool will help track your progress over time.

Convergent validation

Iterate

Take all you have learned and go back to the beginning. Rethink your assumptions, your point of view and improve your solution.

Your first workshop costs CHF 100

Here's the deal:

  • We choose together a workshop that makes the most sense for your situation
  • You pick a group of relevant people in your organisation and free up a half day
  • We come and facilitate the 3-4 hour workshop at your offices
  • You pay us CHF 100

Why?

  • We get to show off our value
  • What better way to get to know each other?

A few conditions:

  • You are based in or near Geneva or Vaud
  • Your company employs more than 10 people
  • Just one CHF 100 workshop per company
  • If you are satisfied, you write a testimonial!

Happy clients

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John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.

-Karen Bhavnani, Innovation and Implementation Manager, MCI Group

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Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.

-Christophe Monnier, Directeur Linalis

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Starting ACTAGIS, we knew that digital channels are indispensable to business development. Mardi has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!

-Jeff Primus, CEO ACTAGIS

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John quickly understood the needs of my company, as well as those of one of the companies I chair: understanding the business model, analyzing the profile and needs of customers, the quality of the message, and sensitivity to the "touch and feel" of the digital vector. Returns from customers and prospects are excellent and business is boosted. In the current environment of profound changes in the way of addressing its customers/prospects, the need to review and modernize one's approach is essential! Standpoint is here to help you.

-Serge Ledermann, 1959 Advisors

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John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer. Every-time we see him, we leave with a big confident smile on our faces. 🙂

-Jovana Rotula, Marc Trillou, Founders TieTalent

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Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.

-Florian Bersier, Founder Gmelius

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John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.

-Quantreex team

Quote Image

John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.

-Karen Bhavnani, Innovation and Implementation Manager, MCI Group

Quote Image

John quickly understood the needs of my company, as well as those of one of the companies I chair: understanding the business model, analyzing the profile and needs of customers, the quality of the message, and sensitivity to the "touch and feel" of the digital vector. Returns from customers and prospects are excellent and business is boosted. In the current environment of profound changes in the way of addressing its customers/prospects, the need to review and modernize one's approach is essential! Standpoint is here to help you.

-Serge Ledermann, 1959 Advisors

Quote Image

Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.

-Christophe Monnier, Directeur Linalis

Quote Image

John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer. Every-time we see him, we leave with a big confident smile on our faces. 🙂

-Jovana Rotula, Marc Trillou, Founders TieTalent

Quote Image

Starting ACTAGIS, we knew that digital channels are indispensable to business development. Mardi has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!

-Jeff Primus, CEO ACTAGIS

Quote Image

John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.

-Quantreex team

Quote Image

Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.

-Florian Bersier, Founder Gmelius

Contact us

What is your biggest challenge to move forward and position your company for the long-term? We will come and see you with pleasure. If you are busy, we can setup a conversation on the phone, Skype, Whatsapp, Facetime or Google Hangout.

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