Storytelling was the missing puzzle piece
Businesses have trouble explaining what they do. The book "Building a Story Brand", by Donald Miller, was an eye-opener for me. The StoryBrand framework helps companies clarify their message and be understood by their customers.
I was inspired to the point of going to Nashville to get certified.
So, at least read the book.
John Elbing | Sep 13, 2019 | 3 min read
