Business & Marketing Strategy

Step back, take your customer's standpoint and reanalyse your strategy.

It might be time to question your long held assumptions, just a little bit.

Who are your customers? What value do you create for them? How do you retain some of that value (i.e. make money)? Who are your competitors? How are you positioned compared to them? What does your brand stand for? What makes you unique?

Here are a few ways we can work together on those questions.

Customer segmentation

Customer segmentation

Who really are your customers? Is there a segment you have overlooked? When is it worth developing a segment-specific strategy?

Value Proposition

Value Proposition

What is your value proposition for each of your customer segments? What are their jobs, pains and gains, including emotional and social?
Business Model

Business Model

How is your business structured? Can you improve on your business model? Are there new channels, relationships, partners to explore? Or new revenue or cost structures?
Positioning

Positioning

What are your core values? What is your strong promise? What makes you unique? How can you leverage what makes you special?
Branding

Branding

What do you stand for? What do your customers feel when they think of you? What would you want them to feel? Is your communication coherent over all your channels?
Tone

Tone

Who is talking to your clients? What do you sound like? Are you the same in your brochure and your help desk? What is your company’s personality?
Metrics

Metrics

Do you measure what is important? Do you monitor every step of your sales funnel? Do you know what works and what doesn’t? What is profitable?
Finance

Finance

How do you earn money? Could you develop more recurring revenue? Where do you spend your money? How do you balance short-term and long-term priorities?

Workshops

We avoid group-think, last-is-best, loudest-is-best and HiPPO (highest paid person’s opinion). We make it easy for every last one of you to express his or her ideas.

We challenge, we grade, we scope, we prioritise.

We use canvases and post-it notes.

 

Value Proposition

Business Model

Innovation DNA

5 Bold Steps Vision

Cover Story

Context

Customer Journey

Design Criteria

Assumption Mapper Matrix

Brand Thinking

Customer Hapiness

Digital Marketing

Innovation Matrix

Persona

Riskiest Assumptions

Coaching

Coaching is frequent and regular, somewhere between a half-day a week and a half-day a month.

Coaching means proximity. We actually meet face-to-face most of the time. We also use Skype, email or even Whatsapp.

Coaching is closer to teaching than doing. The point is to ask the tough questions, transfer skills and keep you going.

Coaching has a short or medium-term goal. We are here to get something done.

Training

  • Understand Lean Startup methodology.
  • Apply its principles to your own project.
  • Validate your progress with a lean startup coach.

With our training, you will develop the entrepreneurial skills and mindset that will put you on track for long-term success.

Our courses combine directly applicable theory, hands-on exercises, feedback from experience and peer interaction.

Happy clients

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Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.

-Florian Bersier, Founder Gmelius

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John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.

-Quantreex team

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Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.

-Christophe Monnier, Directeur Linalis

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Starting ACTAGIS, we knew that digital channels are indispensable to business development. Mardi has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!

-Jeff Primus, CEO ACTAGIS

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John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer. Every-time we see him, we leave with a big confident smile on our faces. 🙂

-Jovana Rotula, Marc Trillou, Founders TieTalent

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John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.

-Karen Bhavnani, Innovation and Implementation Manager, MCI Group

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John delivered a hands-on interactive business model workshop helping us framing our thinking and identifying and evaluating the business potential of our new initiative. John used varied group methods that sparked open discussion and new ways of thinking about our assumptions, the marketplace and key stakeholders. We recommend John for his expertise and his detailed approach to workshop preparation and delivery to meet outcomes.

-Karen Bhavnani, Innovation and Implementation Manager, MCI Group

Quote Image

Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content creation. Once again, John delivered great content in no time.

-Christophe Monnier, Directeur Linalis

Quote Image

Starting ACTAGIS, we knew that digital channels are indispensable to business development. Mardi has exceeded our expectations and allowed us to significantly increase sales. It would be hard to find a better service!

-Jeff Primus, CEO ACTAGIS

Quote Image

Coaching a startup is hard! John quickly found a way to help Gmelius consolidate its market approach and processes in various fields going from marketing to human resources. He is a very smart and committed person who is always ready to lend a sympathetic ear.

-Florian Bersier, Founder Gmelius

Quote Image

John always tries to understand even the most complex projects. He identifies with the client and offers simple, pragmatic and clear advice. Sensitive and human, he offers a new perspective on the good development of the product. Thank you.

-Quantreex team

Quote Image

John is a great coach for our team. He helped us on the general strategy, digital marketing and communication areas. Always thinking outside of the box, listening carefully to our challenges and coming up with creative solutions. John is not a talker, he is a real doer. Every-time we see him, we leave with a big confident smile on our faces. 🙂

-Jovana Rotula, Marc Trillou, Founders TieTalent

Contact us

What is your biggest challenge to move forward and position your company for the long-term?

We will come and see you with pleasure. If you are busy, we can setup a conversation on the phone, Skype, Whatsapp, Facetime or Google Hangout.

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