Align and motivate your team

Do your colleagues know your Mission Statement? Does it help them make decisions in their day-to-day work? If not, then it is not very useful…

Motivate and unify your team by defining your vision and mission and transforming them into actionable narrative guiding principles.

Align and motivate your team

Step 1

Your Vision

Cover Story Vision

What is the most amazing future you see for your company (and yourself)? Who has the boldest vision ever? Imagine how you will appear on magazine covers. What’s the word on the street? Creating a cover story will help you get into a future state of mind.

5 Bold Step Vision

If you want to make positive, future-oriented change in your organization you’ll need to go beyond writing long-winded paper visions and come to a shared agreement about what you are going to fight for together, and what steps you are going to take to get “there.”

The 5 bold steps canvas is a perfect tool to align your teams in your organization. 

Vision & Mission

Often people get their mission and vision confused. The Climb Tool helps you get it right.

Start with your vision, the destination of your climb. What is the change that you want to see in the world? Work backwards from your vision towards your mission by defining how you will get to the top of the hill. By offering what type of value?

Step 2

Your team

Team Charter

Together, you’ll need to decide on the values your team upholds as part of its collaboration. These values will help form the foundation for a successful team, which will make it easier to reach the goal while reducing confusion about the team’s objectives. What’s more, the charter will provide clear guidelines about how team members will work together and what each person will contribute, which will help ensure the team moves forward and not backward.

Step 3

Actually Useful Alternative To A Mission Statement

Narrative Guiding Priniciples

Instead of a traditional wooden Mission Statement, or empty Core Values, develop a set of Guiding Principles:

  1. What are you trying to bring about in the world?
  2. What happens if you don’t accomplish the mission?
  3. What are the key characteristics of your people?
  4. What are the critical actions that need to happen daily?
  5. What is your story (actually your customer’s story)?
  6. What is the underlying theme of what you do?


Fact sheet


Align your organisation with a strong Vision and Mission embodied in practical Narrative Guiding Principles and a shared Team Charter.


Strategic report

  • Team Charter
  • Vision & Mission Statement
  • Narrative Guiding Principles


    One full-day workshop with your full team.


    In real life, in workshop room, with whiteboards, post-its. In your offices or in a rented space.

    Not ideal online. 

    Need something different?

    Custom Mission

    We have selected more than 100 workshop formats and identified 50 traction channels and 80 business models.

    On this structured basis, we prepare a mission tailor-made to your precise needs.